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Switzerland - Receiver Market - History

13.05.2013

1,150,000 receivers  have been sold by end of 2012. Retailers report that more than a quarter of a million DAB+ radios were sold last year alone. The range of radios on sale is also expanding all the time. Consumers in Switzerland already have a choice of 420 models of digital radios in a wide variety of designs and price ranges. 1.4 million people nationwide listen to digital radio every day (survey AUG 2012). Currently, over one third of all households have access to a digital radio. All radio and TV retailers as well as the major chains sell DAB+ receivers in Switzerland with a wide range of different receivers. More than 50 brands and over 420 different models are currently available.

Portable digital radios recorded marked growth in sales in 2012. Digital radio alarm clocks are also gaining in popularity, with the number of devices sold up by 20 percent, and sales revenues by 15 percent. Digital radios are thus bucking the generally negative trend. Indeed, the Swiss market for portable audio devices is shrinking all the time, with year-on-year sales revenues falling – sometimes significantly – since 2007.

Digital radio: Growth of digital radio 2006 – 2012 in Switzerland (Sales)

1,150,000 devices on the market, Source: MCDT
1/3 digital radio households

08.03.2013

1,100,000 receivers (exact figures ready in FEB 2013) have been sold by end of 2012. 1.4 million people nationwide listen to digital radio every day (survey AUG 2012). Currently, over one third of all households have access to a digital radio. All radio and TV retailers as well as the major chains sell DAB+ receivers in Switzerland with a wide range of different receivers. More than 50 brands and over 150 different models are currently available.

Digital radio: Growth of digital radio 2006 – 2012 in Switzerland (Sales)

1,150,000 devices on the market, Source: MCDT
1/3 digital radio households

25.02.2013

1,000,000 receivers had been sold by mid-2012. Currently, over one third of all households have access to a digital radio. All radio and TV retailers as well as the major chains now sell DAB+ receivers in Switzerland, and there is a huge choice of different receivers in the market. More than 50 brands and over 150 different models are available. 

Digital radio: Growth of digital radio 2006 – 2012 in Switzerland (Sales)

1,150,000 devices on the market, Source: MCDT
1/3 digital radio households