Australia - Receiver Market - History

22.11.2013

Household penetration in Australia is predicted to be 16% by the end of 2013 and 18% in 2014 and is tracking ahead of predictions.

13% of the population in the five state metropolitan capitals (where DAB+ is available) are listening each week via a DAB+ device.

Sales of digital radios continue to increase. Official data released for Q2 2013 show sales of 68,417, according to the GfK Marketscope report, bringing the total number of DAB+ digital radios sold since August 2009 to 1,318,596.

Many mobile phones include FM radio and radio stations have created apps to enable listeners to listen to AM, FM and DAB+ stations via mobile stream. CRA is working internationally with other broadcasters, telcos, handset manufacturers and organisations to ensure that, just as for FM, a DAB+ chip will become standard in mobile phones to enable listeners to access all stations via DAB+ free to air broadcast. Increasingly hybrid radio will offer broadcasters greater opportunities to connect with their listeners and clients in real time.

All leading consumer brands now offer DAB+ receivers. There are now more than 140 DAB+ devices available and the average selling price continues to fall. The latest DAB+ radios include colour touch screen, slideshow and interactivity via Wi-Fi connection. CRA will continue to work with chip and module makers to encourage the adoption of categorised slideshow, DL+ and other advanced features and will continue promote radio’s new digital features to retailers, manufacturers and listeners.

25.09.2013

Sales of digital radios continue to increase. Official data released for Q2 2013 show sales of 68,417, according
to the GfK Marketscope report, bringing the total number of DAB+ digital radios sold since August 2009 to 1,318,596.

02.07.2013

Sales of digital radios continue to increase. Official data released for Q3 2012 show sales of 94,655, according to the GfK Marketscope report, bringing the total number of DAB+ digital radios sold since August 2009 to 1,002,966. In vehicles, Toyota, Lexus and Hino include DAB+ as standard in a range of vehicle models. BMW, Audi, Land Rover and Mercedes have DAB+ as an option. Many mobile phones include FM radio and radio stations have created apps to enable listeners to listen to AM, FM and DAB+ stations via streaming. CRA is working to ensure that, just as for FM, a DAB+ chip will become standard in mobile phones to enable listeners to access all stations via DAB+ free to air broadcast.

Premium audio brands in Australia Bose and Bang & Olufsen both now offer DAB+ options. There are now more than 140 DAB+ devices available. The latest DAB+ radios include colour touch screen, slideshow and interactivity via Wi-Fi connection.CRA will continue to work with the receiver retailers and manufacturers to promote the category on radio to stimulate sales in key retail periods.

Automotive

Australia continues to focus on automotive as one of the key drivers for success in digital radio. The radio industry is working alongside the automotive industry to provide both technical support and marketing of DAB+ products within automotive brands. Commercial Radio Australia has provided technical information to the automotive industry on areas such as antenna placement, road coverage maps and dedicated automotive workshops to bring this information to manufacturers and suppliers. An advertising campaign and a five state simultaneous outside broadcast event by commercial and public broadcasters was held to celebrate the third year of DAB+ being on-air with a promotional competition to win Toyota models which have DAB+ as standard.

In 2013 CRA is focusing on the aftermarket sector and is planning Automotive Aftermarket Installers Technical Briefings to provide the sector with the most up-to-date information on product available, driving tests and antenna positioning.

• DAB+ digital radio is available as standard in selected Toyota vehicles, Lexus GS and Hino 300, 500 and 700 series trucks

• BMW, Audi, Land Rover and Mercedes offer DAB+ as an option in selected new car models


Opportunities for growth for automobile manufactures in the Asia Pacific region

Promotions

Commercial Radio Australia (CRA) has released four new radio ads promoting digital radio as the ideal Mother’s Day gift.
Produced by radio specialist agency Eardrum, the series of four 30 second ads feature different shoppers and their questionable motivation for buying mum a digital radio.

The radio campaign which begins this week on high rotation for three weeks, across 42 commercial radio stations in the five digital radio metropolitan markets of Sydney, Melbourne, Brisbane, Adelaide and Perth, features a bonus offer of an Endota Spa massage voucher worth $60, when purchasing a selected digital radio from JB Hi-Fi.

Commercial Radio Australia chief executive officer, Joan Warner said: “Digital radio sales in the Mother’s Day quarter have nearly doubled since the first Mother’s Day campaign was launched in 2010 and we hope with this excellent JB Hi-Fi offer the upward trend will continue.”

To listen to the new digital radio ads click here<http://www.digitalradioplus.com.au/index.cfm?page_id=1053