United Kingdom - Marketing - History

22.04.2014

Summer Digital Radio Campaign

The next phase of the industry communications campaign started at the end of July and will run until 31 August. The heavyweight campaign featuring the digital radio evangelist, D Love will run on BBC TV and radio, commercial radio stations and online using the strapline ‘if you love radio, go digital.’ The aim of the campaign is to harness digital radio advocates and encourage listeners to ‘share the love’ for digital radio. This will be brought to life by commercial radio stations who will be asking listeners to share their love for digital radio and ‘nominate a mate’ to win a digital radio.

Listen to the ads at http://www.getdigitalradio.com/digital-radios/dlove

Valentines’ campaign launched to promote Digital Radio

A spring campaign to promote digital radio started in February 2014. The first phase ran from Friday 31 Jan- Friday 14 Feb, with a focus on digital radio as the perfect gift for Valentine’s Day, with specific executions to promote awareness of listening to digital radio in your car. There are also ads about choice and ease of tuning, in a mix of timelengths.
To listen to the ads please go to: http://www.getdigitalradio.com/dab-news/dlove
This will be followed by further short bursts of activity in March and April: to coincide with Mother’s Day on 30 March, and Easter on 20 April.
Further phases will run throughout the year during summer and Christmas. The summer ads will focus on not missing a thing during the summer of music and sport, to coincide with major events such as the World Cup, the Commonwealth Games, Wimbledon, and the summer music festivals including Glastonbury.