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United Kingdom - Marketing - History

21.08.2015

Digital Radio UK is the organisation charged with overseeing the promotion of digital radio in the UK. Consumers and listeners can find out all about digital radio at www.getdigitalradio.com.

2015 Campaigns

  • A summer campaign will start on 15 June and run until 31 July with the theme of not missing out on the summer of music and sport, supported by a trade-up campaign for car radios (with a 20% discount on digital car radios).
  • The BBC will run a radio campaign across national and local stations during June focussing on more of the music and sport you love.
  • The first ever digital radio tick mark consumer campaign in the UK started in April 2015. The campaign on commercial radio will feature the message ‘look for the tick if you are buying a radio for your car‘. There are 5 tick mark radio ads featuring Suzi Perry.

 

 

2014 Campaigns

  • The Christmas digital radio industry advertising campaign, featuring Formula One host and ex-Gadget Show presenter Suzi Perry, ran on air on commercial radio and BBC national and local radio stations. The campaign received the widest support from broadcasters and includes executions which ran on BBC digital stations Radio 6 Music, Radio 4 Extra and Radio 1 Xtra D1 digital stations as well as commercial groups as diverse as Global, Bauer, Communicorp, talkSPORT, Free Radio, Town and Country, KMFM and community stations.
  • A digital radio summer communications campaign ran in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
  • As part of the BBC summer digital radio campaign the BBC is produced 15 second TV slides to run on the end of content promos featuring information about accessing digital radio content. These ran from late June, alongside 30” radio executions on all networks and supported online.

  • A summer digital radio car giveaway promotion with Peugeot ran on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, was given away to a winner on air.
  • Installers and products (starting with the vehicle industry) will begin to carry the ‘Tick Mark’ certification from around Q4 2014.  Communication campaigns of the ‘Tick Mark’ will run simultaneously.
  • After the success of the Absolute Radio/Peugeot on air car giveaway promotion, Absolute Radio launched their version of the industry summer coordinated digital radio campaign 'Don't miss a thing' with 6 new executions featuring Absolute Radio presenters and the choice of Absolute Radio stations. There is consistent messaging with the 9 BBC trails and 9 commercial radio ads, which are on air and run through to early August.
08.07.2015

Digital Radio UK is the organisation charged with overseeing the promotion of digital radio in the UK. Consumers and listeners can find out all about digital radio at www.getdigitalradio.com.

2015 Campaigns

  • A summer campaign will start on 15 June and run until 31 July with the theme of not missing out on the summer of music and sport, supported by a trade-up campaign for car radios (with a 20% discount on digital car radios).
  • The BBC will run a radio campaign across national and local stations during June focussing on more of the music and sport you love.
  • The first ever digital radio tick mark consumer campaign in the UK started in April 2015. The campaign on commercial radio will feature the message ‘look for the tick if you are buying a radio for your car‘. There are 5 tick mark radio ads featuring Suzi Perry [listen here].

 

 

2014 Campaigns

  • The Christmas digital radio industry advertising campaign, featuring Formula One host and ex-Gadget Show presenter Suzi Perry, ran on air on commercial radio and BBC national and local radio stations [listen here on SoundCloud]. The campaign received the widest support from broadcasters and includes executions which ran on BBC digital stations Radio 6 Music [listen here], Radio 4 Extra and Radio 1 Xtra [listen here] D1 digital stations as well as commercial groups as diverse as Global, Bauer, Communicorp, talkSPORT, Free Radio, Town and Country, KMFM and community stations.
  • A digital radio summer communications campaign ran in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
  • As part of the BBC summer digital radio campaign the BBC is produced 15 second TV slides to run on the end of content promos featuring information about accessing digital radio content. These ran from late June, alongside 30” radio executions on all networks and supported online.

  • A summer digital radio car giveaway promotion with Peugeot ran on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, was given away to a winner on air. 
    Listen to the Absolute Radio on-air promotion [listen here]
  • Installers and products (starting with the vehicle industry) will begin to carry the ‘Tick Mark’ certification from around Q4 2014.  Communication campaigns of the ‘Tick Mark’ will run simultaneously.
  • After the success of the Absolute Radio/Peugeot on air car giveaway promotion, Absolute Radio launched their version of the industry summer coordinated digital radio campaign 'Don't miss a thing' with 6 new executions featuring Absolute Radio presenters and the choice of Absolute Radio stations. There is consistent messaging with the 9 BBC trails and 9 commercial radio ads, which are on air and run through to early August.
26.05.2015

Digital Radio UK is the organisation charged with overseeing the promotion of digital radio in the UK. Consumers and listeners can find out all about digital radio at www.getdigitalradio.com.

2015 Campaigns

  • A summer campaign will start on 15 June and run until 31 July with the theme of not missing out on the summer of music and sport, supported by a trade-up campaign for car radios (with a 20% discount on digital car radios).
  • The BBC will run a radio campaign across national and local stations during June focussing on more of the music and sport you love.
  • The first ever digital radio tick mark consumer campaign in the UK started in April 2015. The campaign on commercial radio will feature the message ‘look for the tick if you are buying a radio for your car‘. There are 5 tick mark radio ads featuring Suzi Perry [listen here].

 

2014 Campaigns

  • The Christmas digital radio industry advertising campaign, featuring Formula One host and ex-Gadget Show presenter Suzi Perry, ran on air on commercial radio and BBC national and local radio stations [listen here on SoundCloud]. The campaign received the widest support from broadcasters and includes executions which ran on BBC digital stations Radio 6 Music [listen here], Radio 4 Extra and Radio 1 Xtra [listen here] D1 digital stations as well as commercial groups as diverse as Global, Bauer, Communicorp, talkSPORT, Free Radio, Town and Country, KMFM and community stations.
  • A digital radio summer communications campaign ran in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
  • As part of the BBC summer digital radio campaign the BBC is produced 15 second TV slides to run on the end of content promos featuring information about accessing digital radio content. These ran from late June, alongside 30” radio executions on all networks and supported online.

  • A summer digital radio car giveaway promotion with Peugeot ran on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, was given away to a winner on air. 
    Listen to the Absolute Radio on-air promotion [listen here]
  • Installers and products (starting with the vehicle industry) will begin to carry the ‘Tick Mark’ certification from around Q4 2014.  Communication campaigns of the ‘Tick Mark’ will run simultaneously.
  • After the success of the Absolute Radio/Peugeot on air car giveaway promotion, Absolute Radio launched their version of the industry summer coordinated digital radio campaign 'Don't miss a thing' with 6 new executions featuring Absolute Radio presenters and the choice of Absolute Radio stations. There is consistent messaging with the 9 BBC trails and 9 commercial radio ads, which are on air and run through to early August.