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United Kingdom - Marketing - History

30.09.2014

Digital Radio UK is the organisation charged with overseeing the digital radio switchover in the UK. 

 2014 Campaigns

  • A digital radio summer communications campaign ran in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
  • As part of the BBC summer digital radio campaign the BBC is produced 15 second TV slides to run on the end of content promos fweaturing information about accessing digital radio content. These ran from late June, alongside 30” radio executions on all networks and supported online.

  • A summer digital radio car giveaway promotion with Peugeot ran on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, was given away to a winner on air. 

  • Installers and products (starting with the vehicle industry) will begin to carry the ‘Tick Mark’ certification from around Q4 2014.  Communication campaigns of the ‘Tick Mark’ will run simultaeneously. 
05.06.2014

Campaigns in 2014

 

  • A digital radio summer communications campaign will happen in two phases: the first on commercial radio from 30 May-14 June, and the second with BBC/commercial radio from 28 June-August.
  • As part of the BBC summer digital radio campaign the BBC is producing 15 second TV slides to run on the end of content promos which will feature information about accessing digital radio content. These will run from late June onwards, alongside 30” radio executions on al networks.  This will all be supported online.

  • A summer digital radio car giveaway promotion with Peugeot will run on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, will be given away to a winner on air. 

  • We expect installers and products (starting with the vehicle industry) to be carrying the ‘Tick Mark’ certification from around Q4 2014.  We will also start to communicate the ‘Tick Mark’ around this period too.
28.04.2014

Campaigns in 2014

Digital Radio Summer Campaign 2014

  • A digital radio summer communications campaign will happen in two phases: the first on commercial radio from 29 May-14 June, and the second with BBC/commercial radio from 28 June-August.
  • As part of the BBC summer digital radio campaign the BBC is producing 10 second TV slides to run on the end of content promos which will feature information about accessing digital radio content. These will run from late June onwards, alongside radio executions.
  • The summer digital radio car giveaway promotion with Peugeot will run on the Absolute Radio Network of stations from 14 - 28 June. A new Peugeot 308, European Car of the Year, will be given away to a winner on air. The two-week promotion will run on all dayparts with pre-promotional activity in the first week, and presenter reads and promos in the second week to encourage entry via text. The winner will be announced on the Christian O’Connell breakfast show on the second Friday.

Valentines Day Campaign

  • A spring campaign to promote digital radio started in February 2014. The first phase ran from Friday 31 Jan- Friday 14 Feb, with a focus on digital radio as the perfect gift for Valentine’s Day, with specific executions to promote awareness of listening to digital radio in your car. There are also ads about choice and ease of tuning, in a mix of timelengths.
  • To listen to the ads please go to: http://www.getdigitalradio.com/dab-news/dlove
  • This will be followed by further short bursts of activity in March and April: to coincide with Mother’s Day on 30 March, and Easter on 20 April.
  • Further phases will run throughout the year during summer and Christmas. The summer ads will focus on not missing a thing during the summer of music and sport, to coincide with major events such as the World Cup, the Commonwealth Games, Wimbledon, and the summer music festivals including Glastonbury. 

Campaigns in 2013

Summer 2013 Digital Radio Campaign

An industry communications campaign started at the end of July and ran until 31 August. The heavyweight campaign featuring the digital radio evangelist, D Love ran on BBC TV and radio, commercial radio stations and online using the strapline ‘if you love radio, go digital.’ The aim of the campaign was to harness digital radio advocates and encourage listeners to ‘share the love’ for digital radio. This will be brought to life by commercial radio stations which asked listeners to share their love for digital radio and ‘nominate a mate’ to win a digital radio.

Listen to the ads at http://www.getdigitalradio.com/digital-radios/dlove