Norway - Automotive - History
17.04.2015
66% of new cars now come fitted with DAB radio. Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. Out of the top 20 selling car-models, 18 offer DAB as line fit (standard or optional).
There are approximately 3 million cars in Norway, and over 20% of these have a DAB radio. With the announcement of FM switch off in 2017, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible.
The proposed strategy is to install DAB radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to offer DAB adaptor installation at the same time as periodic vehicle-controls.
19.01.2015
66% of new cars now come fitted with DAB radio. Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. Out of the top 20 selling car-models, 18 offer DAB as line fit (standard or optional).
There are approximately 3 million cars in Norway, and over 17% of these have a DAB radio. With the announcement of FM switch off in 2017, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible.
The proposed strategy is to install DAB radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to offer DAB adaptor installation at the same time as periodic vehicle-controls.
15.10.2014
66% of new cars now come fitted with DAB radio. Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. Out of the top 20 selling car-models, 18 offer DAB as line fit (standard or optional).
There are approximately 3 million cars in Norway, and over 10% of these have a DAB radio. With the announcement of FM switch off in 2017, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible.
The proposed strategy is to install DAB radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to offer DAB adaptor installation at the same time as periodic vehicle-controls.