Norway - Automotive - History
06.06.2014
The announcement of FM switch off in 2017 means that a solution for in-car digital radio will be needed not only in new cars, but also as retro-fit products in the cars that already on the road. Currently, 66% of new cars now come fitted with DAB radio.
Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. Out of the top 20 selling car-models, 18 offer DAB as line fit (standard or optional).
With relatively short time to FM shut-down, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible. There are in total approx. 3 mill cars in Norway, and over 10% of these have a DAB-radio.
The proposed strategy is to install DAB-radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to establish a routine in workshops offering periodical vehicle-controls, to also offer DAB-adaptor installation at the same time.
04.02.2014
The announcement of FM switch off in 2017 means that a solution for in-car digital radio will be needed not only in new cars, but also as retro-fit products in the cars that already on the road.
Norway's top selling car-brand, VW, has a DAB attachment ratio of well over 90%. Out of the top 20 selling car-models, 18 offer DAB as line fit (standard or optional).
With relatively short time to FM shut-down, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible. There are in total approx. 3 mill cars in Norway, and just over 300,000 of these have a DAB-radio.
The strategy to install DAB-radios into as many cars as possible before FM shutdown, is to make adaptors available not only in traditional car-accessory sales channels, but in all routes that somehow handles cars. This means all workshops, tire-exchange workshops, windshield exchangers, gas-stations, long-term car parking etc. A key element in the strategy is to establish a routine in workshops offering periodical vehicle-controls, to also offer DAB-adaptor installation at the same time.
09.01.2014
The announcement of FM switch off in 2017 means that the radio industry in Norway is looking towards the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible, focusing on importers in consumer electronics trade and consumer electronic shops to start selling in-car adaptors. Norway is participating in work which focuses on service following, tunnel re-broadcasts and emergency announcements for the driver.
• 75% of the 20 most popular car models in Norway offer DAB as standard or optional
• VW has reported that 93% of their car-sales (for private use) in 2012 included a line-fit DAB radio. This is expected to grow further. All VW models, except the ‘Up’, now include DAB+ as standard equipment from factory
• Opel will make DAB+ a standard feature for all 2014-models in Norway
• Volvo are now selling DAB+ in over 90% of their new cars in Norway
• Fiat recently introduced their first model offering DAB+ in Norway, the 500
• Peugeot have introduced their first model with DAB+ in Norway, the 208