Norway - Automotive - History
08.04.2020
In 2019, 210,000 DAB+ cars factory-fitted with DAB+ were sold.
All new cars sold in Norway now come equipped with digital radio capabilities.
Acccording to the Nielsen Audio Norway Annual Survey 2019, 67% of Norwegians currently have DAB in their cars - an increase of 9 percentage points compared to 2018.
24.03.2020
In 2019, 210,000 DAB+ cars factory-fitted with DAB+ were sold.
All new cars sold in Norway now come equipped with digital radio capabilities.
Acccording to the Nielsen Audio Norway Annual Survey 2019, not a part of this report, concludes that 67% of Norwegians currently have DAB in their cars - an increase of 9 percentage points compared to 2018.
15.02.2018
By November 2017 49% of all Norwegian private cars had a DAB+ radio (Digital radio survey, Kantar Media). With the announcement of FM switch off in 2017, the main in-car focus is on the market for adaptors and retro-fit digital radios, to ensure these are as widely available as possible.
The proposed strategy is to install DAB radios into as many cars as possible before the FM shutdown, making adaptors available through traditional and non-traditional car accessory sales channels. A key element in the strategy is to offer DAB adaptor installation at the same time as periodic vehicle-controls.
Before the switch off 60% of drivers who did not have DAB in the car said they would wait to upgrade when the FM network is extinguished.
When asked what they plan to do with their old FM radios, 41% of car owners without DAB said that they want to upgrade to a DAB adapter or a new radio. 11% reported that they are replacing their car before FM is extinguished. 10% want to wait until they get more knowledge about how to fix it. As many as 26% do not know or did not answer what they would do. Read more.
