Sweden - Receiver Market - History
11.06.2015
Sales in 2013 were 15,000 receivers which means the accumulated sales 2006-2013 is 37,000 receivers.
27,000 of these units are dated from 2012 and onwards, i.e. capable of DAB+ decoding. In comparison the 15,000 units sold per year is almost 4% of the total sales in Home and Portable Audio segment.
Given the estimated 27,000 DAB+ unites, the household penetration in Sweden today is appoximately 1%.
30.09.2014
Sales in 2013 were 15’000 receivers which means the accumulated sales 2006-2013 is 37’000 receivers.
27’000 of these units are dated from 2012 and onwards, i.e. capable of DAB+ decoding. In comparison the 15’000 units sold per year is almost 4% of the total sales in Home and Portable Audio segment.
Given the estimated 27,000 DAB+ unites, the household penetration in Sweden today is appoximately 1%.
27.11.2013
Home and Portable Audio
Sales in 2012 was roughly 12,000 units (and in Oct 2013 9,000 units) which means that the total number of DAB/DAB+ receivers (not including cars) on the market by the end of 2013 should be about 60,000 units. About half of these 60,000 units are dated from 2009 and backwards, i.e. DAB legacy receivers not capable of DAB+ decoding. In a comparison with analogue sales the 12,000 units per year is about 2.5% of the total sales in the Home and Portable Audio segment. Given the estimated 60,000 units, the household penetration in Sweden today is less than 1%.
Mobile Phones
There are no phones on sale today in with in-built DAB/DAB+ tuner in Sweden.
Cars
There are no official data on the sales of DAB/DAB+ car tuners in Sweden. However, all major brands such as Volvo, Volkswagen, Toyota, Audi, BMW, Mini, Mitsubishi, Skoda, Land Rover, Mercedes and Honda offer DAB/DAB+ car tuners as an option already today. There are no official figures on DAB/DAB+ sales in car but Volvo Cars, with a 20% total market share in Sweden, have stated that in about 7% of the cases where a new Volvo is sold, the customer has requested the optional DAB/DAB+ tuner. This means that in Sweden, roughly 4,000 Volvo cars should be sold in 2013 with optional DAB/DAB+ car tuner.
Radio listening via DAB/DAB+
There are no official data on the radio listening via DAB/DAB+ in Sweden. However in a recent measurement, with it strengths and weaknesses like any other methodology, latest figures indicates that about1% of the daily listening (daily reach) is today via DAB/DAB+.