Sweden - Receiver Market - History

23.10.2013

General
Digital radio marketing activities in Sweden are today awaiting the regulatory process. This means that there are no official DAB/DAB+ sales records to date. Below are some estimates.

Home and Portable Audio
Sales in 2012 was roughly 12,000 units (and in Aug YTD 2013 5,000 units) which means that the total number of receivers on the market now is about 48,000 units. Given this estimate, the household penetration is less than 1%.

Mobile Phones
There are no phones on sale today with in-built DAB/DAB+ tuner.

08.03.2013

GENERAL

Digital radio marketing activities in Sweden are today awaiting the regulatory process. This means that there are no official DAB/DAB+ sales records to date. Below are some rough estimates.

HOME AND PORTABLE AUDIO

Sales in 2012 was roughly 15’000 units which means that the total number of receivers on the market now is about 40’000 units. Given this estimate, the household penetration is less than 1%.

CARS

There are no official data on the sales of DAB/DAB+ inCar tuners. Volvo Cars, which have a 20% market share in Sweden, have stated that in 5% of the cases where a new Volvo is sold, the customer has requested the optional DAB/DAB+ tuner. This means that roughly 3’000 Volvo cars were sold in 2012 with optional DAB/DAB+ tuner.

MOBILE PHONES

There are no phones on sale today with in-built DAB/DAB+ tuner.

17.10.2012

Digital radio marketing activities in Sweden are today awaiting the regulatory process. This means that there are no official DAB/DAB+ sales records to date. The Swedish homeelectronics organisation has however roughly estimated the number of households with DAB and/or DAB+ digital radio receivers to be 15-20,000. Volvo Cars, which have a 20% market share in Sweden, have stated that in 5% of the cases where a new Volvo is sold, the customer has requested the optional DAB/DAB+ tuner.