Netherlands - Marketing - History
24.04.2020
2019 Campaign
This DAB+ advertisement published by The Netherlands digital radio marketing body digitalradio.nl uses radio's well known personalities and DJs to tell listeners that they are now broadcasting their shows on DAB+, where they can listen to DAB+ (in their home, on the bicycle and in the car) and about the new programme content they'll find on DAB+. The advert reinforces the improved quality of sound with DAB+ using the slogan "DAB+ the new sound of radio!"
2017 Campaign
The Netherlands is on track when it comes to the roll out of DAB+ according to research by Digital Radio NL. Data shows that since the start of the campaign "Let's get digital 'in May 2014, the awareness of digital radio increased to 72%. The number of DAB+ radios sold in 2016 increased by 33% compared to 2015.
The joint marketing campaign “let’s get digital” was launched Q2 2014 and supported by public and commercial broadcasters and the Ministry of Economic Affairs.
The website http://www.digitalradio.nl/ was set up to raise awareness of DAB+ in The Netherlands.
2016 Campaign
Digital Radio NL campaign
Flight 1 -> February 15 until March 6
Flight 2 -> April 11 until May 1
Flight 3 -> May 30 until June 12
Flight 4 -> August 15 until September 4
Flight 5 -> September 26 until October 7
Flight 6 -> November 28 until December 18
2015 Campaigns
Summer 2015
A TV campaign ran on NPO, NPO2 and NPO3 using radio personalities to promote digital radio.
DAB+ Let’s get digital 1 from DAB+ Digitale Radio on Vimeo.
DAB+ Let’s get digital 2 from DAB+ Digitale Radio on Vimeo.
Spring 2015
A spring campaign for Digital Radio+ (DAB+) was launched on the national radio stations. Here listeners are reminded of the benefits of digital radio. Former radio deejay Leo van der Goot is featured in the ad spot.The Spring spot on the radio is one of the campaigns to be launched this year for DAB+. This year again various activities are organised to increase awareness of DAB+. At the AutoRAI event a presentation will be given to inform the automotive industry about digital radio. Minister Kamp will hold talks with the automotive industry to deliver more new cars as standard with a DAB+ digital radio.
08.04.2020
2017 Campaign
The Netherlands is on track when it comes to the roll out of DAB+ according to research by Digital Radio NL. Data shows that since the start of the campaign "Let's get digital 'in May 2014, the awareness of digital radio increased to 72%. The number of DAB+ radios sold in 2016 increased by 33% compared to 2015.
The joint marketing campaign “let’s get digital” was launched Q2 2014 and supported by public and commercial broadcasters and the Ministry of Economic Affairs.
The website http://www.digitalradio.nl/ was set up to raise awareness of DAB+ in The Netherlands.
2016 Campaign
Digital Radio NL campaign
Flight 1 -> February 15 until March 6
Flight 2 -> April 11 until May 1
Flight 3 -> May 30 until June 12
Flight 4 -> August 15 until September 4
Flight 5 -> September 26 until October 7
Flight 6 -> November 28 until December 18
2015 Campaigns
Summer 2015
A TV campaign ran on NPO, NPO2 and NPO3 using radio personalities to promote digital radio.
DAB+ Let’s get digital 1 from DAB+ Digitale Radio on Vimeo.
DAB+ Let’s get digital 2 from DAB+ Digitale Radio on Vimeo.
Spring 2015
A spring campaign for Digital Radio+ (DAB+) was launched on the national radio stations. Here listeners are reminded of the benefits of digital radio. Former radio deejay Leo van der Goot is featured in the ad spot.The Spring spot on the radio is one of the campaigns to be launched this year for DAB+. This year again various activities are organised to increase awareness of DAB+. At the AutoRAI event a presentation will be given to inform the automotive industry about digital radio. Minister Kamp will hold talks with the automotive industry to deliver more new cars as standard with a DAB+ digital radio.
03.05.2018
2017 Campaign
The Netherlands is on track when it comes to the roll out of DAB+ according to research by Digital Radio NL. Data shows that since the start of the campaign "Let's get digital 'in May 2014, the awareness of digital radio increased to 72%. The number of DAB+ radios sold in 2016 increased by 33% compared to 2015.
The joint marketing campaign “let’s get digital” was launched Q2 2014 and supported by public and commercial broadcasters and the Ministry of Economic Affairs.
The website http://www.digitalradio.nl/ was set up to raise awareness of DAB+ in The Netherlands.
2016 Campaign
Digital Radio NL campaign
Flight 1 -> February 15 until March 6
Flight 2 -> April 11 until May 1
Flight 3 -> May 30 until June 12
Flight 4 -> August 15 until September 4
Flight 5 -> September 26 until October 7
Flight 6 -> November 28 until December 18
2015 Campaigns
Summer 2015
A TV campaign ran on NPO, NPO2 and NPO3 using radio personalities to promote digital radio.
DAB+ Let’s get digital 1 from DAB+ Digitale Radio on Vimeo.
DAB+ Let’s get digital 2 from DAB+ Digitale Radio on Vimeo.
Spring 2015
A spring campaign for Digital Radio+ (DAB+) was launched on the national radio stations. Here listeners are reminded of the benefits of digital radio. Former radio deejay Leo van der Goot is featured in the ad spot.The Spring spot on the radio is one of the campaigns to be launched this year for DAB+. This year again various activities are organised to increase awareness of DAB+. At the AutoRAI event a presentation will be given to inform the automotive industry about digital radio. Minister Kamp will hold talks with the automotive industry to deliver more new cars as standard with a DAB+ digital radio.