Italy - Marketing - History
01.10.2013
Spot Radio Advertising
From mid-August 2013, a campaign promoting DAB+ digital radio was made by 12 national FM radio stations, with more than 25 million daily listeners.
The campaign was aired on twelve national radio stations, from 6 to 12 spots each day each, for several weeks.
Listen to the spots below:
The target for the campaign was to inform consumers, retailers, car vendors, car dealers and all stakeholders of what digital radio is to make them aware that digital radio is coming.
Print advertising
Two page advertisement promoting digital radio in Italy in the August 2013 edition of Quattroruote magazine.
Click below to see the the advertisement:
Trasmissioni DAB Disturbi zero col digitale
09.09.2013
Spot Radio Advertising
From mid-August 2013, a campaign promoting DAB+ digital radio was made by 12 national FM radio stations, with more than 25 million daily listeners.
The campaign was aired on twelve national radio stations, from 6 to 12 spots each day each, for several weeks.
Listen to the spots below:
The target for the campaign was to inform consumers, retailers, car vendors, car dealers and all stakeholders of what digital radio is to make them aware that digital radio is coming.
Print advertising
Two page advertisement promoting digital radio in Italy in the August 2013 edition of Quattroruote magazine.
Click below to see the the advertisement: