Italy - Marketing - History
02.04.2015
Marketing campaigns across a variety of media platforms to promote digital radio have been running in Italy since 2013. Radio campaigns promote DAB+ digital radio across the ten main national commercial FM networks (plus several local radio stations). National broadcasters do corss promotion of digital radio via www.digitalradio.it.
Spot Radio Advertising 
Listen to the spots below:
March 2015
A new marketing campain to promote digital radio is running started on the 30th of March with four new radio ad spots running across the main national commercial FM broadcasters and several local radio stations. More information is available here.
January 2014
In January 2014 DigitalRadio.it ran a national advertising campaign to inform consumers, retailers, car vendors, car dealers and all stakeholders of what digital radio is to make them aware that digital radio is coming. The campaign aired on the 10 main national commercial networks (plus several local radio stations) with 6 to 8 passages per day of a common 45 seconds spot (the same spot which was broadcast 1,900 times in August and October 2013) on FM (over 23 million listeners per day).
mid-August and October 2013
In mid-August 2013, in October 2013 and from Januray 13th 2014 for three weeks, a campaign promoting DAB+ digital radio will was aired by the 10 main National Commercial FM Networks (plus several local radio stations), covering more than 23 million daily listeners. The campaign was aired on twelve national radio stations, from 6 to 12 - 45 second spots each day each, for several weeks.
Print advertising
Two page advertisement promoting digital radio in Italy in the August 2013 edition of Quattroruote magazine. Trasmissioni DAB Disturbi zero col digitale
A one page advertisement promoting digital radio in the newspaper 'Sole 24 Ore' Advertisement from 'Sole 24 Ore'
Online advertising
Product Promotions
Digitalradio.it spread the love by using a special wrapped digital receiver as Christmas gift, to giveaway even during the DJ talks/quiz.
For more info about today's DAB+ coverage of Italy please visit the web site www.digitalradio.it
10.12.2014
Marketing campaigns across a variety of media platforms to promote digital radio have been running in Italy since 2013. Radio campaigns promote DAB+ digital radio across the ten main national commercial FM networks (plus several local radio stations). National broadcasters do corss promotion of digital radio via www.digitalradio.it.
Spot Radio Advertising
Listen to the spots below:
January 2014
In January 2014 DigitalRadio.it ran a national advertising campaign to inform consumers, retailers, car vendors, car dealers and all stakeholders of what digital radio is to make them aware that digital radio is coming. The campaign aired on the 10 main national commercial networks (plus several local radio stations) with 6 to 8 passages per day of a common 45 seconds spot (the same spot which was broadcast 1,900 times in August and October 2013) on FM (over 23 million listeners per day).
mid-August and October 2013
In mid-August 2013, in October 2013 and from Januray 13th 2014 for three weeks, a campaign promoting DAB+ digital radio will was aired by the 10 main National Commercial FM Networks (plus several local radio stations), covering more than 23 million daily listeners. The campaign was aired on twelve national radio stations, from 6 to 12 - 45 second spots each day each, for several weeks.
Print advertising
Two page advertisement promoting digital radio in Italy in the August 2013 edition of Quattroruote magazine. Trasmissioni DAB Disturbi zero col digitale
A one page advertisement promoting digital radio in the newspaper 'Sole 24 Ore' Advertisement from 'Sole 24 Ore'
Online advertising
Product Promotions
Digitalradio.it spread the love by using a special wrapped digital receiver as Christmas gift, to giveaway even during the DJ talks/quiz.
For more info about today's DAB+ coverage of Italy please visit the web site www.digitalradio.it
18.11.2014
Marketing campaigns across a variety of media platforms to promote digital radio have been running in Italy since 2013. Radio campaigns promote DAB+ digital radio across the ten main national commercial FM networks (plus several local radio stations). National broadcasters do corss promotion of digital radio via www.digitalradio.it.
Spot Radio Advertising
Listen to the spots below:
January 2014
In January 2014 DigitalRadio.it ran a national advertising campaign to inform consumers, retailers, car vendors, car dealers and all stakeholders of what digital radio is to make them aware that digital radio is coming. The campaign aired on the 10 main national commercial networks (plus several local radio stations) with 6 to 8 passages per day of a common 45 seconds spot (the same spot which was broadcast 1,900 times in August and October 2013) on FM (over 23 million listeners per day).
mid-August and October 2013
In mid-August 2013, in October 2013 and from Januray 13th 2014 for three weeks, a campaign promoting DAB+ digital radio will was aired by the 10 main National Commercial FM Networks (plus several local radio stations), covering more than 23 million daily listeners. The campaign was aired on twelve national radio stations, from 6 to 12 - 45 second spots each day each, for several weeks.
Print advertising
Two page advertisement promoting digital radio in Italy in the August 2013 edition of Quattroruote magazine. Trasmissioni DAB Disturbi zero col digitale
A one page advertisement promoting digital radio in the newspaper 'Sole 24 Ore' Advertisement from 'Sole 24 Ore'
Online advertising
Product Promotions
Digitalradio.it spread the love by using a special wrapped digital receiver as Christmas gift, to give a way even during the DJ talks/quiz.
For more info about today's DAB+ coverage of Italy please visit the web site www.digitalradio.it