France - Marketing - History
29.09.2014
Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites. It is nevertheless expected that most of the marketing and communications activities will start during the 4th quarter of 2014. Local campaigns to promote digital radio continue to take place. For example, in June 2014, French radio station ‘Radio Crooner’ hosted a car rally with over 50 Rolls Royce and Bentley cars which crossed the Champs Elysees to mark the official launch of Radio Crooner being broadcast via DAB+ in Paris. Along with on-air promotions Crooner Radio set up a dedicated Facebook page highlighting these activities as well as shared videos on Youtube.
Visit Radio Crooner's YouTube page
14.07.2014
Crooner Radio - one of several radio stations now available on DAB+ in Paris since June 2014, has engaged in several marketing activities to promote their availability on DAB+ in better sound quality. Fifty British Rolls Royce and Bentley cars crossed the Champs Elysees to officially launch Crooner Radio which now broadcasts via DAB+ to Paris. Along with on-air promotions Crooner Radio set up a dedicated Facebook page highlighting these activities as well as shared videos on Youtube.