France - Marketing - History
24.06.2015
l’Alliance pour la RNT
An “Alliance for Digital Radio” (“l’Alliance pour la RNT”) was formed in November 2014 to coordinate activities related to the promotion of a rapid launch of digital radio at the national level, and aimed at the regulator (CSA), government departments, industry partners, retailers and editors. The Alliance also informs the public about the advantages offered by digital radio.
The Alliance for Digital Radio was founded by the Syndicat Interprofessionnel des Radios et Télévisions Indépendantes (SIRTI), the Syndicat National des Radios Libres (SNRL) and WorldDMB. The Alliance continually broadens to include other parties wishing to be involved.
Current members of the Alliance for Digital Radio are:
In May 2015 the CSA will launch a public consultation into the deployment of DAB+ in the metropolitan areas of France. Areas under consideration are Nantes, Lyon, Strasbourg, Lille, Bethune-Douai-Lens, Valenciennes, Mulhouse, Metz, Nancy, Bayonne, Le Havre, Brest, Grenoble, Bordeaux, Toulouse Rennes, Clermont-Ferrand, Montpellier and Toulon Rouen. The Alliance for Digital Radio have welcomed the CSA public consultation on the deployment of DAB radio across France. Press Release
Consumer Marketing
Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites. It is nevertheless expected that most of the marketing and communications activities will start during the 4th quarter of 2014. Local campaigns to promote digital radio continue to take place. For example, in June 2014, French radio station ‘Radio Crooner’ hosted a car rally with over 50 Rolls Royce and Bentley cars which crossed the Champs Elysees to mark the official launch of Radio Crooner being broadcast via DAB+ in Paris. Along with on-air promotions Crooner Radio set up a dedicated Facebook page highlighting these activities as well as shared videos on Youtube.
Visit Radio Crooner's YouTube page
Listen to Crooner radio's on-air promotion during MEDPI
'Cul de Bus' Radio Crooner's first advertising campaign, Monaco.
An advertisement promoting Radio Crooner's App available for download on the App Store and Google play
Radio Crooner Christmas "Christmas from Hollywood" is a special station available on the Radio Crooner website from Dec 7, 2014 - Jan 1, 2015.
Radio Crooner's presenters
02.06.2015
Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites. It is nevertheless expected that most of the marketing and communications activities will start during the 4th quarter of 2014. Local campaigns to promote digital radio continue to take place. For example, in June 2014, French radio station ‘Radio Crooner’ hosted a car rally with over 50 Rolls Royce and Bentley cars which crossed the Champs Elysees to mark the official launch of Radio Crooner being broadcast via DAB+ in Paris. Along with on-air promotions Crooner Radio set up a dedicated Facebook page highlighting these activities as well as shared videos on Youtube.
Visit Radio Crooner's YouTube page
Listen to Crooner radio's on-air promotion during MEDPI
'Cul de Bus' Radio Crooner's first advertising campaign, Monaco.
An advertisement promoting Radio Crooner's App available for download on the App Store and Google play
Radio Crooner Christmas "Christmas from Hollywood" is a special station available on the Radio Crooner website from Dec 7, 2014 - Jan 1, 2015.
Radio Crooner's presenters
18.11.2014
Large retailers including FNAC and DARTY are informing consumers about the benefits of digital radio through their websites. It is nevertheless expected that most of the marketing and communications activities will start during the 4th quarter of 2014. Local campaigns to promote digital radio continue to take place. For example, in June 2014, French radio station ‘Radio Crooner’ hosted a car rally with over 50 Rolls Royce and Bentley cars which crossed the Champs Elysees to mark the official launch of Radio Crooner being broadcast via DAB+ in Paris. Along with on-air promotions Crooner Radio set up a dedicated Facebook page highlighting these activities as well as shared videos on Youtube.
Visit Radio Crooner's YouTube page
'Cul de Bus' Radio Crooner's first advertising campaign, Monaco.
An advertisement promoting Radio Crooner's App available for download on the App Store and Google play
Radio Crooner Christmas "Christmas from Hollywood" is a special station available on the Radio Crooner website from Dec 7, 2014 - Jan 1, 2015.
Radio Crooner's presenters