Denmark - Current situation - History
09.11.2010
Denmark is one of the most successful DAB markets in the world. With 33% of the population accessing digital services, Denmark has the highest number of DAB users per capita in the world.
Outdoor coverage in Denmark is more than 90% and indoor coverage will rise to 95% by the end of 2010.
The public broadcaster, Danish Radio (DR) has been an enthusiastic supporter of digital radio since it began trials in 1995. Regular services have been available since 2002.
Two multiplexes deliver 16 stations from DR, and there are two commercial stations represented on DAB: Pop FM and NOVA fm.
The Danish market is now looking to the government about a decision on the futue of digital radio and a possible FM switch off.
Over one third of the 2.5M Danish households has one or more DAB radios and around 8% of all radio listening is to a DAB set. Cumulative set sales in 2010 are around 1.5 million.
The two multipexes which reach 90% of the country are operated by state broadcaster Danish Radio (DR) and between them deliver 20 services, all of which are broadcast by DR. Stations include pop, country, jazz, classical, children's and culture. DR has announced it will launch four new presenter led stations in 2011.
In 2009, the Danish government agreed that commercia radiol stations would be offered the opportunity, through a beauty contest, to broadcast on the second multiplex. This is an ongoing process with stations expected to lauch in 2010 or 2011. A third multiplex is planned for regional and local stations.
The Government is spending EURO 1.5M on a national information campaign on digital radio during 2010. Meanwhile, industry body, DAB Digital Radio Denmark, will focus on marketing, promotion and communications launch a series of nationwide marketing campaigns during 2010. The DDRD's campaigns will use radio, TV, magazines, newspapers and websites to deliver its message.
19.08.2010
Denmark is one of the most successful DAB markets in the world. With 33% of the population accessing digital services, Denmark has the highest number of DAB users per capita in the world.
Outdoor coverage in Denmark is more than 90% and indoor coverage will rise to 95% by the end of 2010.
The public broadcaster, Danish Radio (DR) has been an enthusiastic supporter of digital radio since it began trials in 1995. Regular services have been available since 2002.
Two multiplexes deliver 20 stations, all from DR, many of which are unique to DAB.
The Danish market is now looking to the government about a decision on the futue of digital radio and a possible FM switch off.
Over one third of the 2.5M Danish households has one or more DAB radios and around 8% of all radio listening is to a DAB set. Cumulative set sales in 2010 are around 1.5 million.
The two multipexes which reach 90% of the country are operated by state broadcaster Danish Radio (DR) and between them deliver 20 services, all of which are broadcast by DR. Stations include pop, country, jazz, classical, children's and culture. DR has announced it will launch four new presenter led stations in 2011.
In 2009, the Danish government agreed that commercia radiol stations would be offered the opportunity, through a beauty contest, to broadcast on the second multiplex. This is an ongoing process with stations expected to lauch in 2010 or 2011. A third multiplex is planned for regional and local stations.
The Government is spending EURO 1.5M on a national information campaign on digital radio during 2010. Meanwhile, industry body, DAB Digital Radio Denmark, will focus on marketing, promotion and communications launch a series of nationwide marketing campaigns during 2010. The DDRD's campaigns will use radio, TV, magazines, newspapers and websites to deliver its message.
13.08.2010
Over one third of the 2.5M Danish households has one or more DAB radios and around 8% of all radio listening is to a DAB set. Cumulative set sales in 2010 are around 1.5 million.
The two multipexes which reach 90% of the country are operated by state broadcaster Danish Radio (DR) and between them deliver 20 services, all of which are broadcast by DR. Stations include pop, country, jazz, classical, children's and culture. DR has announced it will launch four new presenter led stations in 2011.
In 2009, the Danish government agreed that commercia radiol stations would be offered the opportunity, through a beauty contest, to broadcast on the second multiplex. This is an ongoing process with stations expected to lauch in 2010 or 2011. A third multiplex is planned for regional and local stations.
The Government is spending EURO 1.5M on a national information campaign on digital radio during 2010. Meanwhile, industry body, DAB Digital Radio Denmark, will focus on marketing, promotion and communications launch a series of nationwide marketing campaigns during 2010. The DDRD's campaigns will use radio, TV, magazines, newspapers and websites to deliver its message.