Czechia - Marketing - History
07.09.2015
The “chicken / egg” problem was solved by the initiative of the first network operator TELEKO, which offered to include the content from the public broadcaster in the trials and other stations later free of charge. As compensation advertising spots were included in the content.
Other examples of the mutual cooperation were the interviews given with the TELEKO founder in the Czech Radio programme aimed at the popularisation of digital radio with the public. On the programme information was given that receivers are available on the internet or in the public broadcaster’s own shop in Prague. This way, digital radio was introduced and listeners were made aware that digital radio is already on air.
The company RTI cz promotes digital radio open days in the Czech Radio. (Prague, Pilsen, Czech Budejovice).
The company RTI cz operates its own e-shop with a DAB+ receiver (www.radiodab.cz)
The company RTI cz operates a Web portal about digital radio in the Czech Republic on www.digitalradiodab.cz. You will find here:
- Current information
- What is digital radio
- History of digital radio
- DAB in the Czech Republic (operators / list of radio stations / channel list / map coverage)
- DAB in the world
- Links to websites about digital radio
07.08.2015
The “chicken / egg” problem was solved by the initiative of the first network operator TELEKO, which offered to include the content from the public broadcaster in the trials and other stations later free of charge. As compensation advertising spots were included in the content.
Other examples of the mutual cooperation were the interviews given with the TELEKO founder in the Czech Radio programme aimed at the popularisation of digital radio with the public. On the programme information was given that receivers are available on the internet or in the public broadcaster’s own shop in Prague. This way, digital radio was introduced and listeners were made aware that digital radio is already on air.
The company RTI cz promotes digital radio open days in the Czech Radio. (Prague, Pilsen, Czech Budejovice).
The company RTI cz operates its own e-shop with a DAB+ receiver (www.radiodab.cz)
The company RTI cz operates a Web portal about digital radio in the Czech Republic on www.digitalradiodab.cz. You will find here:
- Current information
- What is digital radio
History of digital radio
- DAB in the Czech Republic (operators / list of radio stations / channel list / map coverage)
- DAB in the world
- Links to websites about digital radio
01.10.2013
The “chicken / egg” problem was solved by the initiative of the first network operator TELEKO, which offered to include the content from the public broadcaster in the trials and other stations later free of charge. As compensation advertising spots were included in the content.
Other examples of the mutual cooperation were the interviews given with the TELEKO founder in the Czech Radio programme aimed at the popularisation of digital radio with the public. On the programme information was given that receivers are available on the internet or in the public broadcaster’s own shop in Prague. This way, digital radio was introduced and listeners were made aware that digital radio is already on air.