Belgium - Marketing - History
16.04.2020
A dedicated digital radio website aiming to promote and inform consumers and broadcasters on DAB and DAB+ was launched in Flanders and Brussels in November 2018 (www.dabplus.be/nl).
Aside from the launch of its website dedicated to DAB, the region of Flanders has been particularly active in terms of marketing activities promoting DAB digital radio across TV, radio and online in the weeks leading to the 2018 holiday season. To that effect, two separate campaigns to raise awareness on DAB+ were set up as part of Digital Radio Week in November and December 2018, which all radio stations broadcasting in DAB+ radio participated in.
03.12.2018
A dedicated digital radio website aiming to promote and inform consumers and broadcasters on DAB and DAB+ was launched in Flanders and Brussels in November 2018 (www.dabplus.be/nl).
Aside from the launch of its website dedicated to DAB, the region of Flanders has been particularly active in terms of marketing activities promoting DAB digital radio across TV, radio and online in the weeks leading to the 2018 holiday season. To that effect, two separate campaigns to raise awareness on DAB+ were set up as part of Digital Radio Week in November and December 2018, which all radio stations broadcasting in DAB+ radio participated in.
13.11.2018
Norkring, the network operator of the first commercial DAB+ multiplex in Belgium, has an information website.
http://www.digitalradio.vlaanderen/
New Belgian DAB Website (launched 2017)
The DAB+ revolution is being quietly prepared in Belgium (video below)
"The big launch of DAB+ will take place in 2017" says Laurent Finet of RTBF. "Radio today has two challenges: give more space for new content with better sound quality, and retain the interest of the younger audience. The solution? DAB+."
See a detailed presentation on the preparation and marketing around the launch of DAB+ in Flanders here.
