Australia - Marketing - History
20.04.2015
The awareness of digital radio continues to improve as a result of the brand awareness campaigns and retail promotions. A number of on-air radio, online and social media campaigns run across the 42 commercial metropolitan stations and digital only stations each year. The primary objective of these campaigns is to promote and educate listeners about the key benefits of DAB+ digital radio, including improved sound quality and greater station choice.
Retail campaigns on air and online support the major retail periods of Mother’s Day, Father’s Day and Christmas. A screen based receiver was selected by the industry to encourage other manufacturers to also support DAB+ broadcast text and graphics as all Australian digital stations broadcast these features.
To raise awareness with regional audiences, CRA developed a regional campaign “wewantdigitalradio”, which has been aired on regional stations and encourages listeners to send a message of support to their local Member of Parliament to support digital radio being rolled out to their area.
Listen to the new digital radio ads at www.digitalradioplus.com.au click here.
Examples of outdoor promotional material
Download the March 2015 Quarterly Update Flyer
17.04.2015
The awareness of digital radio continues to improve as a result of the brand awareness campaigns and retail promotions. A number of on-air radio, online and social media campaigns run across the 42 commercial metropolitan stations and digital only stations each year. The primary objective of these campaigns is to promote and educate listeners about the key benefits of DAB+ digital radio, including improved sound quality and greater station choice.
Retail campaigns on air and online support the major retail periods of Mother’s Day, Father’s Day and Christmas. A screen based receiver was selected by the industry to encourage other manufacturers to also support DAB+ broadcast text and graphics as all Australian digital stations broadcast these features.
To raise awareness with regional audiences, CRA developed a regional campaign “wewantdigitalradio”, which has been aired on regional stations and encourages listeners to send a message of support to their local Member of Parliament to support digital radio being rolled out to their area.
Listen to the new digital radio ads at www.digitalradioplus.com.au click here.
Examples of outdoor promotional material
Download the March 2015 Quarterly Update Flyer
03.12.2014
The awareness of digital radio continues to improve as a result of the brand awareness campaigns and retail promotions. A number of on-air radio, online and social media campaigns run across the 42 commercial metropolitan stations and digital only stations each year. The primary objective of these campaigns is to promote and educate listeners about the key benefits of DAB+ digital radio, including improved sound quality and greater station choice.
Retail campaigns on air and online support the major retail periods of Mother’s Day, Father’s Day and Christmas. A screen based receiver was selected by the industry to encourage other manufacturers to also support DAB+ broadcast text and graphics as all Australian digital stations broadcast these features.
To raise awareness with regional audiences, CRA developed a regional campaign “wewantdigitalradio”, which has been aired on regional stations and encourages listeners to send a message of support to their local Member of Parliament to support digital radio being rolled out to their area.
Listen to the new digital radio ads at www.digitalradioplus.com.au click here.
Examples of outdoor promotional material