Australia - Marketing - History
02.06.2016
The awareness of digital radio continues to improve as a result of the brand awareness campaigns and retail promotions. A number of on-air radio, online and social media campaigns run across the 42 commercial metropolitan stations and digital only stations each year. The primary objective of these campaigns is to promote and educate listeners about the key benefits of DAB+ digital radio, including improved sound quality and greater station choice.
Retail campaigns on air and online support the major retail periods of Mother’s Day, Father’s Day and Christmas.
Current Campaign - Digital Radio. It's the Box You Can't Beat
Building on the highly successful previous Mother’s Day, Father’s Day and Christmas digital radio campaigns, a series of four new radio ads and a video (below), will be played across all DAB+ digital radio stations plus 42 commercial stations in the five state metropolitan markets of Sydney, Melbourne, Brisbane, Perth and Adelaide beginning on Monday, 12 October.
The Tom Thum DAB+ digital radio video will be played across six Moonlight Cinema locations around Australia from December through to March 2016 at more than 300 screenings to thousands of outdoor cinema fans in Sydney, Brisbane, Adelaide, Melbourne and Perth.
In addition to the ads, video and sponsorship the radio industry has launched a new DAB+ digital radio website. It features the all-of-industry Digital Radio Plus blue cross logo produced by multiple award winning creative, John Mescall in 2008. The website allows for easier navigation and provides new content, including information regarding DAB+ in vehicles and the latest global developments. On it, you can also hear the new radio ads for DAB+.
15.10.2015
The awareness of digital radio continues to improve as a result of the brand awareness campaigns and retail promotions. A number of on-air radio, online and social media campaigns run across the 42 commercial metropolitan stations and digital only stations each year. The primary objective of these campaigns is to promote and educate listeners about the key benefits of DAB+ digital radio, including improved sound quality and greater station choice.
Retail campaigns on air and online support the major retail periods of Mother’s Day, Father’s Day and Christmas.
Current Campaign - Digital Radio. It's the Box You Can't Beat
Building on the highly successful previous Mother’s Day, Father’s Day and Christmas digital radio campaigns, a series of four new radio ads and a video (below), will be played across all DAB+ digital radio stations plus 42 commercial stations in the five state metropolitan markets of Sydney, Melbourne, Brisbane, Perth and Adelaide beginning on Monday, 12 October.
The Tom Thum DAB+ digital radio video will be played across six Moonlight Cinema locations around Australia from December through to March 2016 at more than 300 screenings to thousands of outdoor cinema fans in Sydney, Brisbane, Adelaide, Melbourne and Perth.
In addition to the ads, video and sponsorship the radio industry has launched a new DAB+ digital radio website. It features the all-of-industry Digital Radio Plus blue cross logo produced by multiple award winning creative, John Mescall in 2008. The website allows for easier navigation and provides new content, including information regarding DAB+ in vehicles and the latest global developments. On it, you can also hear the new radio ads for DAB+.
13.08.2015
The awareness of digital radio continues to improve as a result of the brand awareness campaigns and retail promotions. A number of on-air radio, online and social media campaigns run across the 42 commercial metropolitan stations and digital only stations each year. The primary objective of these campaigns is to promote and educate listeners about the key benefits of DAB+ digital radio, including improved sound quality and greater station choice.
Retail campaigns on air and online support the major retail periods of Mother’s Day, Father’s Day and Christmas.