WorldDAB Automotive 2025

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Jacqueline Bierhorst
President, WorldDAB, and Project Director, Digital Radio NL

Jacqueline Bierhorst has been a pioneer in commercial radio since 1987, specialised in distribution, marketing, and content. She has a strong track record in launching and leading successful commercial television and radio channels in The Netherlands and Belgium. From 2011 until 2015 she was project leader on the roll out of the DAB+ network in The Netherlands and since 2015 she is project director Digital Radio NL, a collaboration between public and commercial broadcasters and the Ministry of Economic Affairs coordinating involvement of all stakeholders and joint marketing of Digital Radio. Bierhorst is owner of Jacky B Entertainment Solutions, President of WorldDAB, a member of the WorldDAB Steering Board and an active ambassador of digital radio throughout Europe. She is also a consultant to the Flemish Government, Department of Culture, Youth and Media for the introduction of DAB+ in Flanders, initiating collaboration throughout the Flemish stakeholders on digital radio and country manager Radioplayer Netherlands.

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Bernie O’Neill
Project Director, WorldDAB

An experienced people connector within the digital radio industry, Bernie has headed WorldDAB since 2011, with overall responsibility for the direction and management of WorldDAB activities. Together with her team and the global network of WorldDAB members she works to further the adoption and implementation of DAB+, the digital successor of FM radio.  With a background in leadership of international trade associations for over 25 years, her career expands over several industries including radio, ICT, water and education. She is an expert at driving business development, delivering value to stakeholders, strategically aligning teams, and developing effective marketing communications. Trained in international business, she has held postings in London, Brussels, and The Hague.

Get your DAB solutions in front of key decision makers

WorldDAB Automotive is our annual flagship automotive event and brings together over 200 attendees from the international digital radio, broadcasting, electronics and automotive industries. It offers unparalleled opportunities to discuss the current issues within the digital radio industry and to create a better understanding of the challenges affecting the market.

Three reasons to sponsor, exhibit or advertise at this event

• Sponsor and exhibitor logos reach an audience of 6,000+ industry contacts via our online, email and social promotions for this event.
• Debut your latest products and services to delegates by placing an advertisement in the event brochure, showcase your current product (advert to be shown as a slideshow on screens during breaks), or feature your product as a banner advert in one of our regular marketing emails.
• An opportunity to engage with potential customers in a face-to-face discussion while showing them your products at your exhibition table.

Attendees include:

• Commercial and public broadcasters
• Chip, receiver and equipment manufacturers
• Network operators
• Regulatory bodies
• National digital radio rollout bodies
• Automotive manufacturers (OEMs, Tier 1s, Tier 2s)

Download the sponsorship brochure. Please book your place by Friday 18 April. Contact the Project Office for more information and to to book.

Networking dinner, Wednesday 18 June 2025 19:00 - 22:00

Venue: Oroya Madrid, Plaza Celenque 2, 28013, Madrid

Hotels

There are many hotels in Madrid to suit all budgets but we advise that you book early, Marid is very busy in June.

We have included google map links below, with hotel options near to both venues.

Hotels near to Networking dinner venue - Oroya, Madrid

Hotels near to WorldDAB Automotive 2025 venue - Palacio Neptuno

Traveling from the airport:

If you are traveling straight to the conference venue, please click here for transport options.

Taxis:

Taxis are availabe outside the terminals; both Uber and Bolt operate in Madrid. 

Metro:

The airport is within zone A of the metro. You will need to take metro line 8 which runs from all airport terminals into Madrid city centre.  Depending on your destination, it takes approx. 40 minutes to get into the city centre.