United Kingdom - Receiver Market - History
03.07.2013
Latest Q3 GfK digital radio sales data released shows that digital radio sales were up 10.6% in the quarter to September 2012.
There are hundreds of digital radio products on the market in the UK being sold through a large number of high street and online retailers as well as most of the big electrical chains. The lowest cost receivers are sold at under GBP20, with wellknown brands from GBP 25. A variety of digital radios can be viewed at www.getdigitalradio.com/digital-radios
Automotive
Digital radio in-car continues to grow in the UK with the announcement that one third of new cars (33 .3%) now has digital radio available as standard or as an option (Q4 2012 CAP/SMMT) .Marketing of in-car digital radio has increased, with the industry campaign continuing across commercial radio, BBC TV and radio, national press and online. The heavyweight campaign, featuring digital radio evangelist D Love, is designed to spread the love for digital radio. The digital radio logo is being used in all print, media and on BBC TV. Digital Radio UK (DRUK) is working with all of the automotive brands in the UK on technical specifications for in-car receivers and an approved installer scheme which was also part of the Government criteria for a smooth transition to digital. The IMI launched an equivalent installer accreditation at the Drive 2 Digital conference in November 2012 .
A Service Following trial using the new DAB/DAB+ Service Following specification produced by the WorldDMB Technical Committee was carried out. This allowed automotive manufacturers to test Service Following on their receivers. Consumer research is carried out on a regular basis giving information to manufacturers on what the UK driver expects from their in-car digital radio experience .
• 33.3% of new vehicles have digital radio as standard (Q4 2012), up from 20.8% the previous year (Q4 2011) and 7.5% in Q4 2010 (CAP/SMMT).
• 54% of new vehicles make digital radio available as standard or an option.
• According to GfK 2012 sales of digital radio car adapters has increased by +37% compared with 2011.
• Following on from announcements from Ford and Vauxhall, as of January 2013 all new BMWs have digital radio as standard
Consumer Marketing
June events include:
- The Summertime Ball takes place this Sunday on Capital FM.
- The Isle of Wight Festival is covered on Absolute Radio (13-16 June) and the Glasgow Mela on BBC Asian Network (15-16 June).
- The US Golf Open (10-16 June), test cricket and the British Grand Prix are on Radio 5 Live (28-30 June).
- Of course there’s the BBC’s coverage of Glastonbury on Radio 1Xtra and BBC Radio 6 Music in addition to BBC Radio 1 and 2 (26-30 June) and coverage of all the stages online.
- Wimbledon starts on 24 June and the Tour de France starts on 29 June, both on Radio 5 live Sports Extra.
June: Digital Radio Campaign
- The next phase of the industry communications campaign started the first week in June with 6 new radio ads featuring D Love celebrating the ‘sweet sweet sounds of summer’ which run until the end of the month - listen to the ads here
- Two of the executions focus on the great value of digital radio (‘Box of Joy’ and ‘Sweet Smell’) and two feature Fathers’ Day messages (Fathers’ Day is on 16 June).
- Cars are also a big focus with two ads (‘Hit the Road’ and ‘I Love’) running throughout the campaign.
- The campaign will run across commercial radio stations including Global, Bauer, Real and Smooth, Absolute Radio and many digital-only stations.
- We are also supplying digital radio guides [image below] to retailers including John Lewis.
July/August:
- Phase two of the summer digital radio campaign will feature D Love on BBC TV and radio trails and commercial radio ads in July/August.
- D Love will be encouraging advocates of digital radio to share their love for digital radio with their friends. We will let you know further details nearer the time.
D Love has also been nominated for the Marketing Award at the prestigious Arqiva Commercial Radio awards: we will hear more on 3 July.
07.06.2013
Latest Q3 GfK digital radio sales data released shows that digital radio sales were up 10.6% in the quarter to September 2012.
There are hundreds of digital radio products on the market in the UK being sold through a large number of high street and online retailers as well as most of the big electrical chains. The lowest cost receivers are sold at under GBP20, with wellknown brands from GBP 25. A variety of digital radios can be viewed at www.getdigitalradio.com/digital-radios
Automotive
35.4% of new cars now come with digital radio as standard, according to Q1 2013 CAP/SMMT data, an increase from 22.5% in Q1 2012 and from 9.9% in Q1 2011. In Q1 2013 there were 215,000 cars sold with digital radio as standard which represents 70% growth since Q1 2012.
This growth reflects a major shift in the policy of leading vehicle manufacturers who have committed to fitting digital radio as standard. In early 2013 100% of new BMW model registrations had digital radio, 81% of new VW models and 73% of new Ford models. This follows recent news from Audi who announced that from April 2013 all their new models will have digital radio as standard.
UK new vehicle sales were at record levels in Q1 2013. The Society of Motor Manufacturers and Traders announced registrations in Q1 rose by 7.4% to 605,198 units. The top 10 selling models in March 2013 [see table below] from SMMT show the Ford Fiesta with DAB as standard at number 1 [image below].
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TOP TEN SELLERS |
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1 |
Ford Fiesta |
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|
2 |
Vauxhall Corsa |
|
|
3 |
Ford Focus |
|
|
4 |
VW Golf |
|
|
5 |
Vauxhall Astra |
|
|
6 |
Nissan Qashqai |
|
|
7 |
VW Polo |
|
|
8 |
BMW 1 Series |
|
|
9 |
Peugeot 208 |
|
|
10 |
Mercedes C Class |
|
Consumer Marketing
June events include:
- The Summertime Ball takes place this Sunday on Capital FM.
- The Isle of Wight Festival is covered on Absolute Radio (13-16 June) and the Glasgow Mela on BBC Asian Network (15-16 June).
- The US Golf Open (10-16 June), test cricket and the British Grand Prix are on Radio 5 Live (28-30 June).
- Of course there’s the BBC’s coverage of Glastonbury on Radio 1Xtra and BBC Radio 6 Music in addition to BBC Radio 1 and 2 (26-30 June) and coverage of all the stages online.
- Wimbledon starts on 24 June and the Tour de France starts on 29 June, both on Radio 5 live Sports Extra.
June: Digital Radio Campaign
- The next phase of the industry communications campaign started the first week in June with 6 new radio ads featuring D Love celebrating the ‘sweet sweet sounds of summer’ which run until the end of the month - listen to the ads here
- Two of the executions focus on the great value of digital radio (‘Box of Joy’ and ‘Sweet Smell’) and two feature Fathers’ Day messages (Fathers’ Day is on 16 June).
- Cars are also a big focus with two ads (‘Hit the Road’ and ‘I Love’) running throughout the campaign.
- The campaign will run across commercial radio stations including Global, Bauer, Real and Smooth, Absolute Radio and many digital-only stations.
- We are also supplying digital radio guides [image below] to retailers including John Lewis.
July/August:
- Phase two of the summer digital radio campaign will feature D Love on BBC TV and radio trails and commercial radio ads in July/August.
- D Love will be encouraging advocates of digital radio to share their love for digital radio with their friends. We will let you know further details nearer the time.
D Love has also been nominated for the Marketing Award at the prestigious Arqiva Commercial Radio awards: we will hear more on 3 July.
07.05.2013
Latest Q3 GfK digital radio sales data released shows that digital radio sales were up 10.6% in the quarter to September 2012.
There are hundreds of digital radio products on the market in the UK being sold through a large number of high street and online retailers as well as most of the big electrical chains. The lowest cost receivers are sold at under GBP20, with wellknown brands from GBP 25. A variety of digital radios can be viewed at www.getdigitalradio.com/digital-radios
Automotive
35.4% of new cars now come with digital radio as standard, according to Q1 2013 CAP/SMMT data, an increase from 22.5% in Q1 2012 and from 9.9% in Q1 2011. In Q1 2013 there were 215,000 cars sold with digital radio as standard which represents 70% growth since Q1 2012.
This growth reflects a major shift in the policy of leading vehicle manufacturers who have committed to fitting digital radio as standard. In early 2013 100% of new BMW model registrations had digital radio, 81% of new VW models and 73% of new Ford models. This follows recent news from Audi who announced that from April 2013 all their new models will have digital radio as standard.
UK new vehicle sales were at record levels in Q1 2013. The Society of Motor Manufacturers and Traders announced registrations in Q1 rose by 7.4% to 605,198 units. The top 10 selling models in March 2013 [see table below] from SMMT show the Ford Fiesta with DAB as standard at number 1 [image below].
|
TOP TEN SELLERS |
||
|
1 |
Ford Fiesta |
|
|
2 |
Vauxhall Corsa |
|
|
3 |
Ford Focus |
|
|
4 |
VW Golf |
|
|
5 |
Vauxhall Astra |
|
|
6 |
Nissan Qashqai |
|
|
7 |
VW Polo |
|
|
8 |
BMW 1 Series |
|
|
9 |
Peugeot 208 |
|
|
10 |
Mercedes C Class |
|
Consumer Marketing
February 2013 government published the UK’s digital radio minimum receiver specification reports – domestic and in-vehicle. You can download the final versions of these reports here. Government is scheduled to make a decision on digital radio switchover in Q4 2013. Following a positive decision on switchover, government plans to introduce a digital radio switchover certification (“tick”) mark for use on digital receivers. These minimum receiver specifications define the technical criteria that DAB receivers must comply with to use a certification mark. These receiver specifications are a clear signal of government’s intention and enables manufacturers to plan future product development. Alongside the minimum receiver specifications, government also plans to publish reports outlining the conformance testing requirements for technology providers and receiver manufacturers. These reports will outline the level of testing required to prove compliance with the minimum receiver specifications and be published early in Q2 this year.