Poland - Marketing - History
17.08.2015
KRRiT (the National Broadcasting Council of Poland) has launched a website dedicated to digital radio broadcasting (http://www.krrit.gov.pl/radio-cyfrowe).
The website contains reports, information on conferences, seminars and workshops about DAB+ technology as well as links to other pages related to this topic. KRRiT encourages experts interested in the subject to visit their website and add their articles, presentations or case studies.
As part of a media campaign, a promotional video was created by Polskie Radio to highlight the benefits of listening to radio on DAB+. Entitled, "Digital radio gives you more.", the video communicates the additional benefits of listening to radio on a DAB+ device; better sound, more choice, more content.
2015 Media Campaign - 'Digital radio gives you more'
Poland is currently in the middle of media campaign for digital radio. Polskie Radio decided to use the tagline: Digital radio gives you more.
Graphic designs for the first two phases are below. The first phase informs people that everything around them is already digital and the second phase shows that digital radio really gives people more content.
13.04.2015
KRRiT (the National Broadcasting Council of Poland) has launched a website dedicated to digital radio broadcasting (http://www.krrit.gov.pl/radio-cyfrowe).
The website contains reports, information on conferences, seminars and workshops about DAB+ technology as well as links to other pages related to this topic. KRRiT encourages experts interested in the subject to visit their website and add their articles, presentations or case studies.
As part of a media campaign, a promotional video was created by Polskie Radio to highlight the benefits of listening to radio on DAB+. Entitled, "Digital radio gives you more.", the video communicates the addititonal benefits of listening to radio on a DAB+ device; better sound, more choice, more content.
2015 Media Campaign - 'Digital radio gives you more'
Poland is currently in the middle of media campaign for digital radio. Polskie Radio decided to use the tagline: Digital radio gives you more.
Graphic designs for the first two phases are below. The first phase informs people that everything around them is already digital and the second phase shows that digital radio really gives people more content.
30.03.2015
KRRiT (the National Broadcasting Council of Poland) has launched a website dedicated to digital radio broadcasting (http://www.krrit.gov.pl/radio-cyfrowe).
The website contains reports, information on conferences, seminars and workshops about DAB+ technology as well as links to other pages related to this topic. KRRiT encourages experts interested in the subject to visit their website and add their articles, presentations or case studies.
As part of a media campaign, a promotional video was created by Polksie Radio to highlight the benefits of listening to radio on DAB+. Entitled, "Digital radio gives you more.", the video communicated the addititonal benefits of listening to radio on a DAB+ device; better sound, more choice, more content.