Norway - Marketing - History
17.05.2016
Information to the public is co-ordinated, and partly performed, by Digitalradio Norway which is owned by public broadcaster NRK and Norway's no.1 commercial broadcaster, P4 Group.
Ongoing campaigns to inform the public about the transition to broadcast digital radio 
have mainly used the radio as their medium. These have frequently been on air on commercial radio stations and on NRK's radio and TV-channels. Digitalradio Norway also operates www.radio.no, which includes news, DAB coverage maps, how-to articles and videos, as well as information about the growing DAB channel selection in Norway. Digitalradio Norway also uses promoters whose role is to visit car and electronic dealers and advise on DAB and assist on any marketing activities.
To encourage commercial companies to maximise their efforts in promoting digital radio, commercial radio broadcasters offer copromotion opportunities, with on-air DAB-related campaigns which have proven to be very effective in increasing the awareness of DAB with consumers. The main focus in 2014 is on ensuring availability of DAB in-car adaptors and securing a network of competent installers, and this focus is reflected in marketing and information activities.
Link to information films, broadcast on NRK and commercial TV-station. http://radio.no/digitalisering/utvider-radiotilbudet/ (in norwegian).
Information film about digital radio
Mythbuster webpage
Myths and mistakes continue to emerge in the discussion of DAB. On this page Digitalradio Norway collected facts.
The transition from analogue to digital radio is a major technology shift that touch almost all Norwegians. Every day 7 out of 10 Norwegians listen to one or more radio channels. So that radio listeners will be well prepared when FM broadcasts from national channels and commercial channels close next year, it is crucial that people receive the necessary and correct information. A number of myths about the technology shift and the transition to DAB have emerged, this page has been established to illustrate what considerations and decisions underlie the transition.
Digitalradio Norway (which is behind the Mythbuster website and Radio.no) represent the three major broadcasters in Norway (NRK, P4 Group and Bauer Media) . Digitalradio Norway is commissioned to coordinate and implement large parts of the information activities related to the digital radio shift on behalf of the radio channels.
25.08.2015
Information to the public is co-ordinated, and partly performed, by Digitalradio Norway which is owned by public broadcaster NRK and Norway's no.1 commercial broadcaster, P4 Group.
Ongoing campaigns to inform the public about the transition to broadcast digital radio have mainly used the radio as their medium. These have frequently been on air on commercial radio stations and on NRK's radio and TV-channels. Digitalradio Norway also operates www.radio.no, which includes news, DAB coverage maps, how-to articles and videos, as well as information about the growing DAB channel selection in Norway. Digitalradio Norway also uses promoters whose role is to visit car and electronic dealers and advise on DAB and assist on any marketing activities.
To encourage commercial companies to maximise their efforts in promoting digital radio, commercial radio broadcasters offer copromotion opportunities, with on-air DAB-related campaigns which have proven to be very effective in increasing the awareness of DAB with consumers. The main focus in 2014 is on ensuring availability of DAB in-car adaptors and securing a network of competent installers, and this focus is reflected in marketing and information activities.
Link to information films, broadcast on NRK and commercial TV-station. http://radio.no/digitalisering/utvider-radiotilbudet/ (in norwegian).
Information film about digital radio
06.08.2015
Information to the public is co-ordinated, and partly performed, by Digitalradio Norway which is owned by public broadcaster NRK and Norway's no.1 commercial broadcaster, P4 Group.
Ongoing campaigns to inform the public about the transition to broadcast digital radio have mainly used the radio as their medium. These have frequently been on air on commercial radio stations and on NRK's radio and TV-channels. Digitalradio Norway also operates www.radio.no, which includes news, DAB coverage maps, how-to articles and videos, as well as information about the growing DAB channel selection in Norway. Digitalradio Norway also uses promoters whose role is to visit car and electronic dealers and advise on DAB and assist on any marketing activities.
To encourage commercial companies to maximise their efforts in promoting digital radio, commercial radio broadcasters offer copromotion opportunities, with on-air DAB-related campaigns which have proven to be very effective in increasing the awareness of DAB with consumers. The main focus in 2014 is on ensuring availability of DAB in-car adaptors and securing a network of competent installers, and this focus is reflected in marketing and information activities.