Netherlands - Automotive - History
20.06.2016
In the Netherlands, 60% of weekly radio listening in the Netherlands is done in cars or on the move and 20% of all listening time is in cars. 16% of new cars in the Netherlands come with DAB+ as standard and more than 46% as an option (Source: JATO Dynamics 2015). This is up from 6% in 2014.
Co-operation with car industry is crucial to the success of DAB+ and the automotive industry is supported through information sessions where car audio retailers and installers are kept up to date with developments in digital radio and supporting marketing campaigns promoting DAB+ digital radio listening.
Approximately 8,000,000 cars have been sold in the Netherlands to date. Each year approximately 400,000 new cars are sold.
Digital Radio NL has 6 advertising flights in total over the year 2016. Part of our campaign are radio commercials that focus on automotive (making people aware that you can have DAB+ in your car).
Radio commercials and translations are attached.
During Digital Radio NL's event 'Day of the Digital Radio' (June 7, 2016) the automotive industry was represented and two speakers spoke about after-market solutions. Download presentations and a short demo-video of the conversion to DAB+ in your car (video-production by DRNL) below
Presentations after-market solutions
- Aldwin van der Voort - presentation
- Eric Smet - presentation
Digital Radio NL campaign
TV commercials
- Fiat 500 tv commercial in collaboration with Digital Radio NL
- Peugeot 208 tv commercial
- Peugeot Blue Lion tv commercial
Radio advertisements
The website http://digitalradio.nl/apparatuur provides solutions for after-market in collaboration with several companies and is constantly updated.
20.01.2016
In the Netherlands, 60% of weekly radio listening in the Netherlands is done in cars or on the move and 20% of all listening time is in cars. 10% of new cars in the Netherlands come with DAB+ as standard (Source: JATO Dynamics May 2015). This is up from 6% in 2014. If you include the number of cars that came with DAB+ as an option this increases to 14%.
According to a report delivered by JATO Dynamics approximately 50,000 cars have been sold since 2013 – YTD (May) 2015 with DAB radio standardly equipped.
Co-operation with car industry is crucial to the success of DAB+ and the automotive industry is supported through information sessions where car audio retailers and installers are kept up to date with developments in digital radio and supporting marketing campaigns promoting DAB+ digital radio listening.
Approximately 8,000,000 cars have been sold in the Netherlands to date. Each year approximately 400,000 new cars are sold.
16.11.2015
In the Netherlands, 60% of weekly radio listening in the Netherlands is done in cars or on the move and 20% of all listening time is in cars. 10% of new cars in the Netherlands come with DAB+ as standard (Source: JATO Dynamics May 2015). This is up from 6% in 2014.
According to a report delivered by JATO Dynamics approximately 50,000 cars have been sold since 2013 – YTD (May) 2015 with DAB radio standardly equipped.
Co-operation with car industry is crucial to the success of DAB+ and the automotive industry is supported through information sessions where car audio retailers and installers are kept up to date with developments in digital radio and supporting marketing campaigns promoting DAB+ digital radio listening.
Approximately 8,000,000 cars have been sold in the Netherlands to date. Each year approximately 400,000 new cars are sold.