Germany - Marketing - History

24.04.2020

DAB+ promotion campaigns

In this 3-minute DAB+ promotional video published by German broadcaster ARD Digital, media personality Anni Dunkelmann explains to consumers the various benefits of DAB+, such as improved sound quality, a wider choice of listening and the ability of certain receivers to show visual displays.

YouTube tip: to see video subtitles in your local language, click on the settings icon located at the bottom right of the video, select settings, then auto translate, then your preferred language option.

Summer 2019

The German digital radio industry (public and commercial radio) organised a DAB+ promotion week from 13-24 May 2019. Cross-media activities included on-air radio spots, consumer and B2B print advertisements and advertorials, social media and on www.dabplus.de. The week included also training and promotion within the retail sector.

Summer 2018

A new German multimedia campaign promoting DAB+ will launch on 27 August, with the slogan "DAB+. Mehr Radio" (DAB+, More Radio) to be branded across TV, radio, print and online. On 30 August, an "Editorial Theme Day" will be held at IFA Berlin by German broadcaster ARD and other commercial radio stations to discuss the benefits of DAB+. The initiative is a collaboration between German broadcaster ARD and other commercial radio stations, as part of a nationwide rebrand of DAB+.

Christmas 2017

Christmas promotion "Give a DAB + Radio" Starting November 27th, in the four weeks leading up to Christmas, radio and TV spots will once again be broadcasting spots and actions about the DAB + listening experience at ARD, Deutschlandradio, private radio stations and other partners.

May 2017

ARD and Deutschlandradio started a cross-media nationwide marketing campaign for DAB+ radio from 2 May 2017. The campaign will include radio, television and internet, as well as images for print and online use. DAB+ has also received an eye-catching new logo, with which broadcasters, manufacturers and retailers can promote the new radio standard.

Examples of the implementation of new DAB+ logo can be viewed here: http://www.digitalradio.de/index.php/de/haendlerbereich. Download the Press Release.

Under the motto "As clear as if I were there", the ARD has a nationwide marketing campaign for DAB+ together with Deutschlandradio and other partners. This includes TV commercials as well as on numerous online channels. In the ARD, with Deutschlandradio and private broadcasters are broadcasting various radio adspots. In addition, there are print and online motifs on the new website www.dabplus.de.