Germany - Details of Trials - History
19.01.2008
The European DMB-project MI FRIENDS, ‘Mobile Interactive Television, Radio, Interactivity, Entertainment and New Digital Services’, has been launch by the Bayerische Landeszentrale für Neue Medien (BLM) as a pilot project based on article 30 of the Bavarian Law of Media (BayMG). This project is attempting to realise ‘anywhere-anytime-anyway’ and its goal is to enable mobile and interactive usage of already existing as well as new media applications in receivers. The project is also aimed at gaining experience relating to new (interactive) technologies, business models and user requirements to support the commercial launch in Germany. MI FRIENDS uses ‘ready for market’ receivers, which are to be developed further. This project is currently using Band III (South Tyrol also L-band) frequencies. The latest subproject, in Lake Constance on the border of Germany, Austria & Switzerland, is designed to be a “mixed mux approach” broadcasting DAB/DMB & DAB+ on the same ensemble. The phase will take place at the end of 2007 with the second phase during, and after, the UEFA European Football Championship (Euro2008). This second phase will be a multi-standard trial allowing services to be broadcast on all of today’s digital multimedia standards DAB, DMB, DVB-H, TPEG and GPRS/UMTS on a single device. The challenge for the “MI FRIENDS Lake Constance” project will be to show the benefits of a mobile media future in Europe on DMB/DAB.
08.01.2008
The European DMB-project MI FRIENDS, ‘Mobile Interactive Television, Radio, Interactivity, Entertainment and New Digital Services’, has been launch by the Bayerische Landeszentrale für Neue Medien (BLM) as a pilot project based on article 30 of the Bavarian Law of Media (BayMG). This project is attempting to realise ‘anywhere-anytime-anyway’ and its goal is to enable mobile and interactive usage of already existing as well as new media applications in receivers. The project is also aimed at gaining experience relating to new (interactive) technologies, business models and user requirements to support the commercial launch in Germany. MI FRIENDS uses ‘ready for market’ receivers, which are to be developed further. This project is currently using Band III (South Tyrol also L-band) frequencies. The latest subproject, in Lake Constance on the border of Germany, Austria & Switzerland, is designed to be a “mixed mux approach” broadcasting DAB/DMB & DAB+ on the same ensemble. The phase will take place at the end of 2007 with the second phase during, and after, the UEFA European Football Championship (Euro2008). This second phase will be a multi-standard trial allowing services to be broadcast on all of today’s digital multimedia standards DAB, DMB, DVB-H, TPEG and GPRS/UMTS on a single device. The challenge for the “MI FRIENDS Lake Constance” project will be to show the benefits of a mobile media future in Europe on DMB/DAB.