Denmark - Marketing - History
08.04.2020
Denmark's Palaces and Culture Agency, with communications agency Prime Time, produced a public information campaign on digital radio which was broadcast across Denmark in 2017, 2018 and 2019. The campaign inform everyone that DAB radio will be transmitted in DAB+ from 1st October 2017 and have furthermore as its goal to move radio listening from analogue to digital.
An industry forum has been established with the participation of major stakeholders, as well as a website portal - www.mereradio.dk - providing information on digital radio in Denmark. The campaign will receive basic public funding and will be supported by the Danish radio industry.
YouTube profile (campaign videos)
Christmas Campaign 2017
A video advertisement will run on national TV and also on Facebook, web tv and YouTube.
22.08.2019
Denmark's Palaces and Culture Agency, with communications agency Prime Time, produced a public information campaign on digital radio which was broadcast across Denmark in 2017, 2018 and 2019. The campaign inform everyone that DAB radio will be transmitted in DAB+ from 1st October 2017 and have furthermore as its goal to move radio listening from analogue to digital.
An industry forum has been established with the participation of major stakeholders, as well as a website portal - www.mereradio.dk - providing information on digital radio in Denmark. The campaign will receive basic public funding and will be supported by the Danish radio industry.
YouTube profile (campaign videos)
Christmas Campaign 2017
A video advertisement will run on national TV and also on Facebook, web tv and YouTube.
19.12.2017
Denmark's Palaces and Culture Agency, with communications agency Prime Time, has produced a public information campaign on digital radio which will be broadcast across Denmark in 2017, 2018 and 2019. The campaign will inform everyone that DAB radio will be transmitted in DAB+ from 1st October 2017 and have furthermore as its goal to move radio listening from analogue to digital. The goal is that more than 50% of the radio listening should be digital in 2019. It is hoped that the campaign will also increase in-car digital radio listening and raise awareness on how to receive digital radio in cars.
An industry forum has been established with the participation of major stakeholders, as well as a website portal - www.mereradio.dk - providing information on digital radio in Denmark. The campaign will receive basic public funding and will be supported by the Danish radio industry.
YouTube profile (campaign videos)
Christmas Campaign 2017
A video advertisement will run on national TV and also on Facebook, web tv and YouTube.