Australia - Services on Air - History
17.04.2015
CRA reports 81 stations are broadcasting on DAB+ in Australia, with up to 22 DAB+ only stations in each mainland state capital city. There are currently 13 metropolitan multiplexes and 2 trial regional multiplexes on air broadcasting nearly 210 services between them, with most multiplex delivering 18 or more services.
Almost all stations in Australia are using slideshow and all are delivering dynamic scrolling text.
There is no format restriction for Australian DAB+ services, so stations can develop new formats and test the audience’s interest in these digital only services. Stations include dance, hip hop, chill, 80s, 90s, classic, jazz, indie and world music as well as sport and talk. Pop up stations have been used for cultural celebrations, anniversaries of major events, floods and emergencies. Revenue is being made on branded radio stations for retail clients and advertisers.land state capital city. There are currently 13 metropolitan multiplexes and 2 trial regional multiplexes on air broadcasting nearly 210 services between them, with most multiplex delivering 18 or more services. Almost all stations in Australia are using slideshow and all are delivering dynamic scrolling text.
All services have text and slideshow data included in the broadcasts, with many stations having track now playing, news and weather information, as well as advertisements in their slideshow broadcasts. At least one ensemble in each city is broadcasting an Electronic Programme Guide (EPG).
‘Event’ or ‘pop up’ digital radio stations
Australian broadcasters have innovated with the use of event or pop up stations which are digital stations that exist for a short period of time to allow for flexible niche programming that can highlight an event, a festival or artist. They can be used for generating additional revenue, broadcasting emergency service warnings during fire or the recent Queensland floods and also for broadcasting sports or music events. For example Elf Radio plays Christmas songs throughout the festive season and the Chemist Warehouse station was established specifically for an advertising client and that station has been so successful for the broadcaster and client that it will continue on air.
Coles supermarkets and dmg Radio Australia have signed a major partnership to digitally stream Coles Radio to over 750 stores - reaching over 14 million customers nationally, every week. Using the Coles digital network, Coles Radio is set up to enhance the customer in-store experience with a rich music format offering an extensive playlist that is tailored to the time of day. Cathy O’Connor, dmg Radio CEO said, “This partnership with Coles is a demonstration of dmg’s broader focus on leveraging its skills in broadcast and content creation beyond its own radio brands. We are thrilled to be creating an innovative and world class in-store and digital radio experience for Coles and in joining with them to market the service to advertisers.” Read the press release here.
09.10.2014
CRA reports 81 stations are broadcasting on DAB+ in Australia, with up to 22 DAB+ only stations in each mainland state capital city. There are currently 13 metropolitan multiplexes and 2 trial
regional multiplexes on air broadcasting nearly 210 services between them, with most multiplex delivering 18 or more services.
Almost all stations in Australia are using slideshow and all are delivering dynamic scrolling text.
There is no format restriction for Australian DAB+ services, so stations can develop new formats and test the audience’s interest in these digital only services. Stations include dance, hip hop, chill, 80s, 90s, classic, jazz, indie and world music as well as sport and talk. Pop up stations have been used for cultural celebrations, anniversaries of major events, floods and emergencies. Revenue is being made on branded radio stations for retail clients and advertisers.land state capital city. There are currently 13 metropolitan multiplexes and 2 trial regional multiplexes on air broadcasting nearly 210 services between them, with most multiplex delivering 18 or more services. Almost all stations in Australia are using slideshow and all are delivering dynamic scrolling text.
All services have text and slideshow data included in the broadcasts, with many stations having track now playing, news and weather information, as well as advertisements in their slideshow broadcasts. At least one ensemble in each city is broadcasting an Electronic Programme Guide (EPG).
‘Event’ or ‘pop up’ digital radio stations
Australian broadcasters have innovated with the use of event or pop up stations which are digital stations that exist for a short period of time to allow for flexible niche programming that can highlight an event, a festival or artist. They can be used for generating additional revenue, broadcasting emergency service warnings during fire or the recent Queensland floods and also for broadcasting sports or music events. For example Elf Radio plays Christmas songs throughout the festive season and the Chemist Warehouse station was established specifically for an advertising client and that station has been so successful for the broadcaster and client that it will continue on air.
Coles supermarkets and dmg Radio Australia have signed a major partnership to digitally stream Coles Radio to over 750 stores - reaching over 14 million customers nationally, every week. Using the Coles digital network, Coles Radio is set up to enhance the customer in-store experience with a rich music format offering an extensive playlist that is tailored to the time of day. Cathy O’Connor, dmg Radio CEO said, “This partnership with Coles is a demonstration of dmg’s broader focus on leveraging its skills in broadcast and content creation beyond its own radio brands. We are thrilled to be creating an innovative and world class in-store and digital radio experience for Coles and in joining with them to market the service to advertisers.” Read the press release here.
24.02.2014
CRA reports 81 stations are broadcasting on DAB+ in Australia, with up to 22 DAB+ only stations in each mainland state capital city. There are currently 13 metropolitan multiplexes and two trial regional muxes on air broadcasting nearly 210 services between them, with most multiplex delivering 18 or more services. Almost all stations in Australia are using slideshow and all are delivering dynamic scrolling text.
Services are listed here: www.digitalradioplus.com.au
There is no format restriction for Australian DAB+ services so stations can develop new formats and test the audience’s interest in these digital only services.
Stations include dance, hip hop, chill, 80’s, 90s, classic, jazz, indie and world music as well as sport and talk. Pop up stations have been used for cultural celebrations, anniversaries of major events, floods and emergencies. Revenue is being made on branded radio stations for retail clients and advertisers.
Examples of services on air
‘Event’ or ‘pop up’ digital radio stations
Australian broadcasters have innovated with the use of event or pop up stations which are digital stations that exist for a short period of time to allow for flexible niche programming that can highlight an event, a festival or artist. They can be used for generating additional revenue, broadcasting emergency service warnings during fire or the recent Queensland floods and also for broadcasting sports or music events. For example Elf Radio plays Christmas songs throughout the festive season and the Chemist Warehouse station was established specifically for an advertising client and that station has been so successful for the broadcaster and client that it will continue on air.
Coles supermarkets and dmg Radio Australia have signed a major partnership to digitally stream Coles Radio to over 750 stores - reaching over 14 million customers nationally, every week. Using the Coles digital network, Coles Radio is set up to enhance the customer in-store experience with a rich music format offering an extensive playlist that is tailored to the time of day. Cathy O’Connor, dmg Radio CEO said, “This partnership with Coles is a demonstration of dmg’s broader focus on leveraging its skills in broadcast and content creation beyond its own radio brands. We are thrilled to be creating an innovative and world class in-store and digital radio experience for Coles and in joining with them to market the service to advertisers.” Read the press release here.