News

London - Dec 3, 2011 - The first airing of a new advertising campaign to promote DAB started today. The US$15 million campaign, developed by Digital Radio UK and the BBC, with agency Y&R/RKCR, is the start of a two-year drive to increase digital ...

The radio industry has boosted its marketing activity to promote digital radios in the lead up to Christmas. Branching into outdoor, print and roaming brand ambassadors in addition to radio spots and online, the $3m advertising push begins today. ...

The service comes as part of Pure's attempts to further its musical efforts beyond radio. Well known for its high quality DAB offerings and multi-functional iPod docks, Pure Music is more like Spotify and designed to allow on demand tracks straight ...

Absolute Radio has long been a champion of digital radio and, with the BBC, GMG Radio and Global Radio, was part of the cross-industry initiative, UK Radioplayer, that developed an online platform for all UK radio stations. ...

This Saturday (3rd December) sees the airing of the first industry wide connected consumer campaign to promote digital radio. The £10 million plus campaign developed by Digital Radio UK and the BBC, with agency Y&R/RKCR, is the start of a two year ...

Like every year the Christmas shops are in full swing, but this year the it is a crucial "Plus" - Digital Radio presents simple with small and large, and exclusive, but consistently high-quality devices on store shelves.

The previously only locally broadcast program rt1.in is now in the mix, receiving well over Bayern Digital Radio (channel 12D).

In Saxony, Saxony-Anhalt Digital radio and the Thuringia has now become even more powerful

He also hints at resistance in the automobile sector, and says radio needs to offer content that is compelling enough to spark consumer interest. Darlington says "I don't think there's much doubt that the consumer proposition is not as strong as it ...

From 1 December, the radio stations HIT RADIO FFH and Harmony.FM will broadcast on DAB+. Both programs are part of the Radio / Tele FFH (based in Bad Vilbel near Frankfurt / Main). The distribution area includes the Rhine-Main area, in southern Hesse and Rhineland-Palatinate and will reach a potential of over 4.3 million listeners.