Opportunities for local and community broadcasters on DAB+

11.05.2021 by WorldDAB

Small scale DAB is radically changing the radio landscape in the UK – it offers new opportunities for smaller commercial and community broadcasters to launch on DAB with reduced costs, and gives listeners access to more diverse and localised content.

Low cost

Most multiplex operators in the UK are on a pay-as-you-go basis meaning the cost of entry to broadcast on DAB is low, and more accessible to all. Stations can start in one area and expand to other areas once they have built up their audience.

Diversity

The diversity of the programs offered make small-scale DAB attractive – be that a specific format, genre or topic, community of interest or a local area. The success of the station depends on the amount of promotion work the station does.

A level playing field

Small-scale DAB in the UK provides a more level playing field, giving listeners access to new and diverse offerings, while allowing smaller broadcasters the opportunity feature alongside large players such as the BBC and Bauer.

“Radio does have something for everyone, and small-scale DAB is about making sure no one is left behind”. Ash Elford, Managing Director, UK DAB Networks

Digital Radio UK’s Yvette Dore interviews Ash Elford. Watch the full interview here.