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Switzerland’s FM switch-off shows audience shift, not decline

16.04.2025 - Switzerland Switzerland

Switzerland’s ongoing transition from FM to digital radio reached a key milestone with the switch-off of public broadcaster SRG SSR’s FM transmitters on Dec. 31. Three months on, listening figures show this step triggered significant changes in listening patterns, while the overall radio audience has remained stable. In Q1 2025, daily radio reach in the German-speaking part of Switzerland showed no decline compared to late 2024. Nicola Bomio, head of radio at CH Media, the country’s largest private radio group in the region, said, “The daily reach is still at the same level as in the second half of 2024.”

(RedTech) Read more