Piggott: “Our proposition to carmakers should be consistent”

20.12.2024 - RadioDNS WorldDAB Member

A new Radio World ebook explores “Recipes for Visual Display.” This is an excerpt. RW: How well do you think the message about the importance of visual display and good metadata has sunk in with broadcasters? Nick Piggott, project director of RadioDNS: “Not as widely and deeply as I think it needs to. In the case of the connected car, the competition for prominence isn’t just against the other radio stations, so don’t benchmark against just your competitors... we need to be acting in a coordinated and standardised way, so that the proposition to the automotive industry is consistent, not just from station to station, but country to country as well. Standards like FM, RDS, DAB and RadioDNS enable radio’s universality.”

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