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Deegan: changing consumption means DAB is essential

01.08.2024 - United Kingdom United Kingdom

Audio and radio consultant Matt Deegan analyses the latest UK RAJAR radio audience figures: "DAB has its highest ever reach with 71.4% of the UK (that’s 36.2m people) tuning in. AM/FM is listened to by 55.3% and 29.4% consume through a smart speaker. When we look at share - the amount of listening - DAB is the largest with 42.8%, AM/FM’s hit a new low at 26.3% with DTV at 2.7%. 11.1% of listening is through a phone, the web or internet radios whilst 17% of all listening is through a smart speaker (a new high). The changing nature of consumption means DAB is pretty essential for radio stations now - if you don’t show up on that dial, the available time people can give to you is very low. "

(Matt Deegan) Read more