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In-car listening drives UK DAB audience growth

02.02.2024 - United Kingdom United Kingdom

New UK audience figures show DAB's share of in-car listening hitting a record high of 55.4%, up over five percentage points from 49.7% in the same period last year. The platform's share of all listening also rose to 42.7% from 38.8%. In total 76% of the population - 43 million adults aged 15+ are now tuning in to radio via a digitally-enabled platform (DAB, DTV, Online/App, or Smart speaker) each week. In an average week, digital listening accounts for 729 million hours; DAB has a 59% share of those digital listening hours, with DTV 5%, Website/Apps 15%, Smart Speaker 20%. The new figures cover the period to 17 December 2023.