Digital radio thriving in the UK despite pandemic

14.05.2020 - - United Kingdom

Watch this week’s virtual presentation featuring Digital Radio UK’s Ford Ennals and Yvette Dore who discuss radio and digital radio in the UK, including an update on the latest radio listening data for Q1 2020 published by RAJAR today.

In the UK, radio has been playing an increasingly important role during the Covid-19 pandemic, with broadcasters and Digital Radio UK working on reinforcing the messaging that now is the time to listen to radio and discover all the new stations available to consumers on digital radio.

Despite the pressure currently being imposed on commercial stations due to the fall in advertising revenue, UK broadcasters are reporting an increase in radio listening during the lockdown period, and are reaching out more to local audiences, which bodes well for the future of radio in the UK.

Ford and Yvette discuss the growth in digital listening in the UK, the shift from DAB to DAB+ for national digital stations, the expansion of small-scale DAB, the government’s ongoing industry review on radio and audio, and the latest on retail marketing initiatives in the UK, including announcing details on a new retail programme ‘Radio’s Digital Revolution’.

Watch the video and download the presnetation here.