WorldDMB - IBC 2014, Amsterdam, Netherlands
Date: 11th - 16th September 2014
Location: Amsterdam, Netherlands
Types: Conference, Exhibition, Workshop
WorldDMB ‘Industry Insight’ session at IBC 2014
A secure future for in-car digital broadcast radio - How to keep your content prominent and relevant in the digital dashboard
In-car radio accounts for a large part of the daily European listening figures. Yet, the dashboard is changing. Apple's CarPlay, Google and Microsoft’s connected cars of the future, all have the power to disrupt radio's long-held captive audience. Will in-car radio be relegated to just another source of entertainment and information, alongside Spotify, iTunes etc? This session will focus on finding some answers: the importance of broadcast in-car radio – to listeners, broadcasters and vehicle manufacturers; the steps that the industry needs to take to ensure that radio maintains its leadership position for in-car entertainment – by addressing issues such as user interfaces, position within a “connected car” environment, hybrid services and free to air traffic information services.
Visit the WorldDMB Exhibition booth at Hall 9 booth D30.
Registration to the IBC Exhibition including free participation in the Industry Insight sessions is free before 21st August, after that date the fee is €70. On-site registration will cost €150. Full information and registration here.
WorldDMB's unique customer code is: 13741
This code enables participants to visit our stand and attend this Industry Insight session for free, even after early bird registration has closed.
About IBC
IBC2014 is the essential global meeting place for everyone engaged in creating, managing and delivering the future of electronic media and entertainment technology and content. www.ibc.org/
IBC 2014 - Industry Insight Session convened by WorldDMB
A secure future for in-car digital broadcast radio -
How to keep your content prominent and relevant in the digital dashboard
Monday 15 September 2014
14:00 – 15:30
Location: Emerald Room. See map
In-car radio accounts for a large part of the daily European listening figures. Yet, the dashboard is changing. Apple's CarPlay, Google and Microsoft’s connected cars of the future, all have the power to disrupt radio's long-held captive audience. Will in-car radio be relegated to just another source of entertainment and information, alongside Spotify, iTunes etc? This session will focus on finding some answers:
• the importance of broadcast in-car radio – to listeners, broadcasters and vehicle manufacturers
• the steps that the industry needs to take to ensure that radio maintains its leadership position for in-car entertainment – by addressing issues such as user interfaces, position within a “connected car” environment, hybrid services and free to air traffic information services.
The session will end with a lively round table panel discussion, addressing these important issues for digital multimedia broadcasting.
Presentation 1
Introduction and Session Chair: Patrick Hannon, President, WorldDMB
The case for broadcast radio, an overview of in-car listening, DAB coverage and FM switchover – an update. WorldDMB is supporting digital radio in the dashboard and this presentation will include an update on the strategy and activities of the WorldDMB automotive task force, as well as the WorldDMB Technical Committee’s recent work on hybrid radio.
Presentation 2
The strategic case for Digital Radio: an OEM’s perspective
Arjen Bongard, Editor in chief, automotiveIT.com
What is the relationship between the OEM (car manufacturer) and the listener? How does the listener see the content? The OEM’s perspective – on technology and marketing.
Presentation 3
Case study: UK Drivetime - the end of radio in the car as we know it
Ford Ennals, CEO, Digital Radio
DAB/DAB+ digital radio is now fitted in the majority of cars in the UK . This is a dramatic transformation made possible by close working relationships between broadcasters and the UK car industry . The next step is the delivery of a new minimum standard for car radios and working with manufacturers to ensure that radio retains it's prominence on the digital dashboard. Find out the results of an audit on how radio appears on digital dashboards in connected cars in the UK.
Presentation 4
Case Study: Working in the car industry in The Netherlands
Jacqueline Bierhorst, Digital Radio+, The Netherlands
An update on working with the automotive sector from the Dutch broadcasters' perspective
Presentation 5
The case for TPEG (traffic and travel) via DAB+
Thomas Kusche, President, TISA
An overview of current TPEG services, new devices in the market and why broadcasters should implement what could be the ‘killer app’ in cars. Information on the German decision to implement TPEG via DAB+ to fit with the ITS directive on safety and future uses of TPEG via DAB+.
Presentation 6
Radio’s place in today’s car dash board and the User Interface
Michael Hill, Managing Director, Radioplayer UK
An overview of where radio sits within the dashboard on new cars coming off the production line.
The medium term future for radio in-car is mixed (hybrid) broadcast and IP. However, the current user experience is out of sync with modern touch screens and not easy to integrate into a vehicle’s digital environment. This presentation will investigate solutions for how can we make radio look good and make radio a ‘plug and play’ feature in a connected dashboard.
Panel Question & Answer discussion
Download a PDF of the programme here.
Registration to the IBC Exhibition which includes free participation in the Industry Insight sessions is free before 21st August, after that date the fee is €70. On-site registration will cost €150. Full information and registration here.
WorldDMB's unique customer code is: 13741
This code enables participants to visit our stand and attend this Industry Insight session for free, even after early bird registration has closed.
