ABU 50th General Assembly, Hanoi, Vietnam

The audiences are becoming increasingly savvy in their use of media & technology. The proliferation of platforms allows people to chose the content they want and when, where and how to view or listen to that content. The power has irrevocably shifted to the audiences which are becoming more focused on interaction – responsive web design, experiences on multiple devices, social media and cross platform content. So this year, we make a ‘perspective shift’ from technology to audience – how do we, as broadcasters, (public and private, large and small, developing & highly developed) best serve Audience in the Digital age?

The theme can work from all perspectives - technological to programming to news, to sport. So, from content creation to content delivery, we shift our focus from what we are creating (and how we are creating/distributing it) to who we are creating it for and how we get them to interact with that content.