Europe shares in US broadcasters’ battle to save in-car radio

20.06.2024 -

As more than 300 executives from the automotive and broadcasting industries gathered in Prague to discuss the global future of radio in vehicles, WorldDAB President Jacqueline Bierhorst emphasized the “relentless” nature of radio and how it must be preserved. Bierhorst commented, “We all have to pull together to ensure that [radio] remains at the heart of the dashboard, in the best quality possible.” US broadcasters have spent the past year fighting for AM radio in Washington, DC, with those efforts mirrored abroad. While electric vehicle manufacturers efforts to remove over-the-air radio, the medium maintains a significant share of in-car audio consumption, recognized for its reliability and critical role during emergencies.

(Radio Ink) Read more