How do we maintain DAB+ radio’s prominence in the car?

19.06.2024 - - Radioplayer WorldDAB Member

Where does DAB+ radio stand in terms of its prominence in new cars, and what has to be done to maintain radio’s position going forward? Both of those topics were tackled by Laurence Harrison, director of automotive partnerships with Radioplayer Worldwide, during his talk entitled, “The fight for radio’s prominence in-car: Where are we now and can we win?” at the WorldDAB Automotive 2024 conference. To find out how prominent DAB+ radio is in today’s new cars, “we did a quick bit of research,” said Harrison. “I couldn’t claim that this is completely representative, but what we did is we went into the UK to look at 10 new cars. These were from the top 10 OEM brands’ new models and we looked at two things. We looked at the broadcast DAB+ radio button’s prominence and we also looked at voice, and the extent to which you’ve made an accurate request and then it played on DAB+.”

(Radio World) Read more